Global liquor companies are increasingly partnering with Indian firms to navigate the complex market and tap into its steady growth. Facing...

Get ready for 2026. AI will become more autonomous and run on your devices. Beauty will blend with skincare. Cars will offer premium tech a...

Ochre Spirits has launched in Maharashtra, a market projected to contribute over 25% to its portfolio in three years. The artisanal spirits...

India has achieved the highest growth in total beverage alcohol consumption among 20 key global markets for the third consecutive half-year...

The premium spirits brand plans to tap duty-free stores first at the airports, leveraging this route as a high-margin discovery channel.

An evident change in the drinking culture is being witnessed in India in recent years, with healthier and premium home-grown agave spirits ...

Tequila, once a party staple involving a lick of salt, a shot, and a lime wedge, is evolving. It's now sipped neat, on the rocks, with soda...

Since the early 1990s, when the restrictions were gradually lifted, Indians have taken enthusiastically to the real thing — what’s more, gr...

Premium brand bosses say that that tequila isn't just the spirit to shoot but a really complex spirit.

At present, most states allow restaurants and bars to sell only Indian-made foreign liquor (IMFL) or imported alcohol and beer. There is no...

Whiskies and cognacs continue to crowd the top shelf.

For startups brewing craft gins and whiskeys, raising funds and waiting for licenses are the challenges that slow business down

Which meant that by international standards, Indian whisky was not really whisky, since real whisky had to be made from malted grains.