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PREMIUM AGAVE CATEGORY
India’s brandy boom still feels uncool. Liquor cos want to give it a makeoverBrandy, a spirit deeply entrenched in South India's culture and cinema, is now undergoing a national makeover. Despite being India's second...- Monika Alcobev FY26 revenue up 39% to Rs 310.36cr, Q4 PAT up 22% to Rs 22.3 crMonika Alcobev has announced a substantial profit increase of 22 percent for the March quarter of FY25-26. The company's revenue also saw a...
- India’s newest round of drinkers is rewriting the rules of the world’s biggest barYoung Indians are redefining their drinking habits not by drinking less, but by selecting superior quality alcohol. This notable shift towa...
- How global liquor brands are choosing desi partners to tap India’s premium boomGlobal liquor companies are increasingly partnering with Indian firms to navigate the complex market and tap into its steady growth. Facing...
- 26 trends for 2026: From AI to zero waste, the A–Z of what’s coming next yearGet ready for 2026. AI will become more autonomous and run on your devices. Beauty will blend with skincare. Cars will offer premium tech a...
- Ochre Spirits expands to Maharashtra, eyes over 25% revenue boost from the state in next 3 yearsOchre Spirits has launched in Maharashtra, a market projected to contribute over 25% to its portfolio in three years. The artisanal spirits...
- Bottoms up! India outdrinks key global markets in growth, whisky leads the wayIndia has achieved the highest growth in total beverage alcohol consumption among 20 key global markets for the third consecutive half-year...
- Actor Rana Daggubati’s tequila brand Loca Loka to debut in India this NovemberThe premium spirits brand plans to tap duty-free stores first at the airports, leveraging this route as a high-margin discovery channel.
- Raising the bar: Why Indian agave spirits are calling the shotsAn evident change in the drinking culture is being witnessed in India in recent years, with healthier and premium home-grown agave spirits ...
- From party ender to party soul: Tequila now fastest-growing alcohol segment in IndiaTequila, once a party staple involving a lick of salt, a shot, and a lime wedge, is evolving. It's now sipped neat, on the rocks, with soda...
- Indian single malts could turn the table on scotchSince the early 1990s, when the restrictions were gradually lifted, Indians have taken enthusiastically to the real thing — what’s more, gr...
- Put away the shot glass, it's time to rethink how we drink tequilaPremium brand bosses say that that tequila isn't just the spirit to shoot but a really complex spirit.
- Restaurants knock on govt's doors for permission to sell premium country liquorAt present, most states allow restaurants and bars to sell only Indian-made foreign liquor (IMFL) or imported alcohol and beer. There is no...
- Running in high spirits: 2019’s best whiskeys, gins and tequila that won hearts this yearWhiskies and cognacs continue to crowd the top shelf.
- How craft liquor startups are getting their blend rightFor startups brewing craft gins and whiskeys, raising funds and waiting for licenses are the challenges that slow business down
- Indian liquor industry moves towards spirits made from authentic source materialsWhich meant that by international standards, Indian whisky was not really whisky, since real whisky had to be made from malted grains.
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