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PREMIUM SVOD PLATFORMS
Prime Video, Amazon MX Player merge to create India’s largest originals streaming platformAmazon Prime Video is integrating Amazon MX Player to create India's largest streaming destination, combining free and paid content. This m...- Can Netflix afford to skip ads in India any longer?While most Indian streaming platforms have adopted hybrid ad-supported and subscription models due to high churn, Netflix remains an ad-fre...
- Frodoh partners Chaupal to launch 'first-screen' monetisation framework for OTT platformsAdTech firm Frodoh and regional OTT platform Chaupal have launched an innovative 'first-screen monetisation' framework for connected TVs. T...
- ALTT, once a ₹1,209 crore asset for Balaji, now among platforms blocked by MIBBalaji Telefilms' streaming platform, ALTT, valued at ₹1,209 crore, faces a government ban along with 24 other OTT platforms due to alleged...
- Ahead of IPL season, JioStar wants Jio, Airtel, and Vodafone Idea to bundle its subscription with data plansJioStar is negotiating with major telecom operators to bundle its streaming platform's subscriptions with their data plans ahead of IPL 202...
- Cricket paywall, consolidation to drive subscription video on demand market in 2025India's subscription video on demand market, set for robust growth in 2025, reaches 125 million subscriptions driven by industry consolidat...
- Streambox looks to disrupt entertainment industry through subscription-based TV serviceStreambox Media launches Dor, India's first subscription-based TV service, offering a 43-inch QLED TV with integrated OTT platforms and liv...
- JioCinema business head Ferzad Palia to step downFerzad Palia, the Business Head of JioCinema, is stepping down from his position after a long tenure at Viacom18. Palia played a crucial ro...
- Prime Video to launch ad-free subscription tier at higher price in IndiaAmazon Prime Video will add ads to its shows and films for Indian users in 2025. Users can choose an ad-free tier for a higher price. The c...
- Video on demand category generated $1.04 billion in revenues during H1 2024The premium video-on-demand market in India saw a significant rise in the first half of 2024, generating $1.04 billion in revenues. Local c...
- JioCinema may disrupt SVOD market with low pricing planThe new pricing is a significant drop from its ₹999/year and ₹99/month plans, which offered only Hollywood content. Unlike the existing pla...
- JioCinema set to disrupt SVOD market with Rs 29 per month subscription packViacom18's JioCinema is shifting to a hybrid monetization model, placing Indian GEC and movie content behind a paywall at Rs 30/month or Rs...
- Korean streaming market flourishes despite consolidation concerns: StudyRecent research from Media Partners Asia (MPA) reveals a significant surge in South Korea's subscription video market, surpassing 19 millio...
- Walt Disney to acquire Comcast's 33% stake in Hulu for $8.61 billionThe Walt Disney Company is set to acquire Comcast Corporation's 33% stake in Hulu, the streaming platform, for $8.61 billion, valuing Hulu ...
- Diverse content, new users to drive ad-based OTT business growth"The biggest advantage that AVOD platforms enjoy over SVOD (subscription video-on-demand) is the sheer availability of content across genre...
- Ad video-on-demand biz on growth trackAVOD at Rs 11,000 crore had a 29% share of India’s total digital ad spending 2022, which is expected to grow to almost 40% in the next five...
- Lionsgate Play targeting double-digit share in Indian OTT marketRohit Jain, MD, Lionsgate South Asia, said the Indian SVOD market has 50–60 million paying subscribers, and the number of such customers is...
- Disney+ triggers Japanese streaming market's expansion in Q3, says report. Details hereDisney+ overtook Hulu Japan to become the third-largest streamer in the country. Japan added 1.1 million net new SVOD subscriptions during ...
- Netflix India reduces prices across its streaming plansThe company has reduced its popular mobile plan to Rs 149/month from Rs 199/month. The basic plan now costs Rs 199/M instead of Rs 499/mont...
- Lionsgate expands South Asia MD Rohit Jain’s role to cover emerging Asian marketsJain has been leading the India operations of Lionsgate since it opened its first office in India in 2018. He has overseen the growth of it...
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