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POTSHOT ADVERTISING
'Think Better': How an ad ignited a boAT vs Apple war on social mediaboAt's daring ad campaign challenging Apple's dominance incites heated debate on social media. With the slogan "think better," boAt urges c...- HUL's toilet cleaner brand Domex takes potshot on Reckitt's HarpicHUL said toilet cleaners are not a category where consumers spend enough time while buying and the effort is to raise the level of consciou...
- Kishore Biyani's Big Bazaar set to launch marketing blitzkrieg to take on AmazonWhile Amazon, which is locked in a fierce legal battle with the Kishore Biyani-led Future Group, has been running an advertising campaign s...
- Big Bazaar's marketing push takes on AmazonAmazon is currently locked in a fierce legal battle with the Kishore Biyani-led Future Group.
- There is a free media in India: MEA on Chinese embassy's Taiwan guidelines to journalistsThe spokesperson said this when asked for comments about a letter sent to journalists by the Chinese embassy that called for honouring the ...
- Beck’s Ice ad takes a dig at KingfisherExperts feel the ad might be able to create a buzz in the market, but is unlikely to impact rivals’ sales.
- Ad wars: HUL files a caveat petition in HC against EmamiEmami said it is evaluating the latest television commercial for HUL’s Men’s Fair and Lovely brand and “will take all necessary action as d...
- Shiv Sena passes resolution to go solo in Lok Sabha, Maharashtra polls in 2019The resolution was moved by Sena MP Sanjay Raut, who said the BJP had been demoralising the party for the last three years.
- Why the tussle between Jio and incumbent telcos will only get nastierThe rivalry escalated ever since Jio launched in September with two back-to-back promotional offers of free voice and data.
- Multinationals selling fairness cream fooling customers: Baba RamdevRamdev, whose Patanjali group has also diversified into a range of ayurvedic products, said that the multinational companies were fooling t...
- NDA desperate, staring at defeat in Bihar polls: NitishJD(U) general secretary K C Tyagi wondered how the minister can promote skills in the country if he himself is so "unskilled".
- BJP attacks AAP government for 'spending crores' on advertisementThe AAP-led Delhi government came under attack from BJP for spending "crores of public money" in advertisements for political gains.
- 'Amitabh Bachchan ad film': Congress takes potshots at BJP governmentIt's like 'kauwa chala hans ki chaal' (It is crow trying to imitate the swan), Congress spokesperson Abhishek Singhvi said responding to th...
- Maharashtra polls: BJP’s demands would have wiped out Shiv Sena, says Uddhav ThackeraySena supremo Uddhav Thackeray said had he agreed to BJP's demands, the saffron alliance in state would have been saved but his party wiped ...
- Congress rejects charge that Sonia Gandhi stepped in campaign after Rahul Gandhi failedCongress dismissed BJP's charge that Sonia came to the fore in campaigning through her televised appeal as Rahul has "failed" to reach out ...
- Lok Sabha polls 2014: 'Mein Nahin, Mom' is new Congress slogan, says BJP after Sonia Gandhi TV appealNarendra Modi while taking a swipe at Sonia for her appeal in multiple TV channels last night said it reflected her realisation that her so...
- Micromax latest to join likes of HUL, Dabur and UB to opt to tease rival products with potshot advertisingWhile experts find the ad smart and witty, some say it sidelines the Micromax brand and draws attention to iPhone.
- Tide Naturals contains no 'natural' ingredients: P&GP&G says its low-priced detergent brand, Tide Naturals, contains no natural ingredients but only natural fragrances.
- Flopped Champions League T20 hits ESPN-StarSeveral advertisers that signed on-air advertising deals with the broadcaster are miffed that it failed to grab enough eyeballs despite bei...
- Ads that 'stereotype' women may be bannedNational Commission for Women plans to seek a ban on stereotyping of women on TV through amendments in the Indecent Representation of Women...
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