Skechers has signed Indian cricketer Jasprit Bumrah to endorse its cricket footwear. Bumrah will feature in marketing campaigns alongside a...

India's first franchise-based pickleball league, the World Pickleball League (WPBL), has seen substantial corporate and celebrity investmen...

Pickleball, which has become a worldwide sensation in a very short period of time, is a fusion of tennis, table tennis and badminton. Its a...

The partnership will see Prime Video Australia exclusively stream all men’s and women’s events, including the Men’s and Women’s Cricket Wor...

Predictably, many of the other investors are from the tech industry, including Microsoft CEO Satya Nadella and Adobe CEO Shantanu Narayan. ...