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PICKLEBALL LEAGUE FORMAT
Companies warm up to participative sports as fitness awareness make business senseWith an increasing number of people lacing up their sneakers and hitting the pavement, India is witnessing a boom in participatory sports s...- No longer just leisurely weekend escapes, pickleball & padel emerge as go-to sports for business leadersPickleball and padel are rapidly growing in India, driven by their social nature and ease of play. Urban millennials, professionals and fam...
- India's non-cricket leagues are growing, but sustainable success remains elusiveIndia's non-cricket sports leagues are striving for success after the IPL's model. Many face challenges like broadcaster exits and fan enga...
- Skechers appoints Jasprit Bumrah as Brand AmbassadorSkechers has signed Indian cricketer Jasprit Bumrah to endorse its cricket footwear. Bumrah will feature in marketing campaigns alongside a...
- Corporate giants, celebrities fuel India’s pickleball revolutionIndia's first franchise-based pickleball league, the World Pickleball League (WPBL), has seen substantial corporate and celebrity investmen...
- Times Group inks pact with Pickleball Asia to start world seriesPickleball, which has become a worldwide sensation in a very short period of time, is a fusion of tennis, table tennis and badminton. Its a...
- Amazon acquires ICC cricket rights for Australia till 2027The partnership will see Prime Video Australia exclusively stream all men’s and women’s events, including the Men’s and Women’s Cricket Wor...
- Can Satya Nadella sell cricket in the US?Predictably, many of the other investors are from the tech industry, including Microsoft CEO Satya Nadella and Adobe CEO Shantanu Narayan. ...
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