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Sachin Tendulkar's athleisure company to venture abroadSachin Tendulkar-backed SRT10 Athleisure, also known as Ten X You, is planning a global expansion after establishing its brand in India. Th...- How Manu Bhaker, a Delhi Lady Sri Ram College Graduate, balances study with sportsManu Bhaker, an Indian sports icon, won two bronze medals at the Paris Olympics at 22. She discussed balancing fitness, academics, and hobb...
- Athletic leap in deals: Brands race to bask in Olympic limelight; endorsement value rockets for Phogat, medallistsAfter Vinesh Phogat missed an Olympic medal by just 100 grams, her endorsement opportunities have surged, with 15 brands seeking to sign he...
- Olympics stars see raise in brand value, get multiple advertising dealsIndian Olympics medalists Neeraj Chopra and Manu Bhaker are experiencing a surge in brand value as companies seek to leverage their popular...
- Manu Bhaker signs 1-year deal with Thums UpBeverage maker Coca-Cola has signed Paris Olympics medallist Manu Bhaker for a one-year endorsement deal worth Rs 1.5 crore for its Thums U...
- Brands play up Olympic stars’ mettle, not medals, for dealsA record number of brands are showing interest in India’s top athletes for the Paris Olympics, including shooter Manu Bhaker, shuttler Laks...
- Warning shots fired at non-sponsor brands seeking to cash in on Manu Bhaker's Olympic successManu Bhaker, the 22-year-old shooter who won a bronze medal on Sunday at the Paris Olympics, has been flooded with congratulatory wishes by...
- Reliance Retail’s Performax activewear becomes official kit sponsor for the Indian football teamReliance Retail's Performax Activewear has been announced as the official kit sponsor for the Indian football team by the All India Footbal...
- Ola Electric to make a big push into the e-bikes segment; Teased five new electric bikes. Here’s all you need to knowOla Electric has teased the silhouettes of five new electric motorcycles that it plans to launch in India as it expands into a new market.
- Reliance Retail to rebrand brand factory stores as fashion factoryThe country's largest and most profitable retailer is in the process of converting nearly 90 Brand Factory stores into Fashion Factory outl...
- Reliance Retail signs Jasprit Bumrah as brand ambassador for its activewear apparel brandIn a press release, Akhilesh Prasad, CEO, Reliance Retail – fashion and lifestyle, said Jasprit has been a consistent performer leading Ind...
- Reliance Retail is ready with ecommerce fireworksThe online festive season sales, which starts from Navratri and goes on till Dhanteras, is the largest revenue grosser in Indian ecommerce.
- IPL mania likely to swell e-commerce, sports merchandisers revenue by 30%IPL has gripped e-commerce and sports merchandisers as they are likely to post a cool 30 per cent growth in revenues by selling IPL merchan...
- As climate changes get erratic, companies break seasonal barrier with innovationsA number of marketers including Woodland, Reliance Retail and UB, are driving innovation to make products attractive.
- Apparel brands like Peter England, Wills Lifestyle, Woodland use innovative colours, styles & technology to lure customersApparel makers collaborate with mills to mould products to specifications by making it useful to consumers.
- Running emerges big branding opportunities for companiesRunning is no longer a solitary pursuit; a passionate and well-networked community of runners is slowly forming across many cities, big and...
- Easier imports from Bangladesh to make garment 20% cheaperSummer of 2012 will bring a respite to the Indian consumer reeling under steep hike of garment prices
- Private labels to be toast of this festive seasonPrivate labels or in-house brands are set to play spoilsport to national brands this festive season.
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