Instacart's flat shopping orders could hurt ad growth, say analystsSan Francisco-based Instacart's 5.1 million subscribers typically pay $99 a year or $9.99 a month for free deliveries on orders of $35 or m...
12 Sep, 2023, 04.01 PM IST
TikTok advertisers stay loyal amid threat of US banThe steadfastness comes as TikTok, which is owned by Chinese tech firm ByteDance, is fighting to prevent a ban in the US after lawmakers in...
05 May, 2023, 08.23 AM IST
ShareChat launches certification programme for marketers, advertisers and brandsThe idea behind this free-of-cost, learning programme is to enable brands to leverage ShareChat and Moj’s network of more than 400 million ...
27 Feb, 2023, 05.41 PM IST
Airtel debuts India's first immersive Virtual Reality ad at IMC 2022The ultra-fast low-latency 5G network ensures the 3D visuals and videos are life-like. Through this ad format, brands can offer their custo...
03 Oct, 2022, 01.12 PM IST
PepsiCo enters into a brand promotion deal with NetflixThe association will integrate brand Pepsi with Money Heist, the Spanish show which is among the most viewed in India as well as globally o...
01 Sep, 2021, 10.32 AM IST
PepsiCo-Airtel set to revive co-branding pactIndia’s second-largest telco and the maker of Pepsi cola and Lay’s snacks amongst others are reviving their older co-branding initiative to...
31 Aug, 2021, 12.34 PM IST
Marketers go bananas over JW Marriott’s Rs 422 bill to Rahul BoseCorporate humour: Ad world takes a shining to JW Marriott’s fruit bill to Rahul Bose, posting a slew of tongue-in-cheek ads on social media.
30 Jul, 2019, 02.03 PM IST
Pepsi gets 87-year-old to turn on the swagCharulata Patel, whose photos with Kohli & Sharma have gone viral, to shoot for Pepsi.
05 Jul, 2019, 07.25 AM IST
POKKT expands operations in Japan in partnership with Adways IncPOKKT will enable brand advertisers in the country to leverage its proprietary, tech-led advertising platform and portfolio of mobile adver...
28 Mar, 2019, 04.36 PM IST
More big brands pull ads from YouTube in widening boycottThe defections are continuing even after Google apologized for tainting brands.
27 Mar, 2017, 08.42 AM IST
Anuja Chauhan of ‘Yeh dil maange more’ fame back at JWT to pep up Pepsi campaignsShe is returning to advertising at behest of Pepsi, having worked on campaigns like ‘Mera number kab aayega’ and ‘Nothing official about it...
27 Aug, 2014, 05.01 AM IST
Facebook’s 100 million users in India: Large brands and start-ups seek to engage consumersFB’s 100 mn users will have the brands following it, as that’s where consumers are. Even as companies search for RoI, FB will look to monet...
20 Apr, 2014, 06.40 AM IST
- MTS launches mobile advertising service 'MTS mAd'
The service -- MTS mAd -- is available on all Android devices on the MTS network, including Samsung Galaxy Y and Samsung Galaxy Ace Duos CD...
03 Oct, 2012, 06.23 PM IST
- Music & fizz: It's a heady combination for cola majors
Coca-Cola India is not paying music channels a single penny for running its two-and-a-half-minute commercial.
22 Mar, 2009, 04.29 AM IST
- Co-creation craze hits India Inc
Co-creation is back in vogue with consumer goods marketers in India. With rising ad scepticism and slowing sales, many brands-Kingfisher, t...
14 Aug, 2008, 03.45 AM IST
- Cola war enters YouTube
A scepter is haunting Youngistan - the scepter of YouTube. Pepsi has just changed tack.
02 May, 2008, 03.41 AM IST
- Pepsi pulls out Rs 350 cr campaign
JWT, the agency for Pepsi, is hurrying through with their new ad "Blue Billion" to counter India’s loss.
29 Mar, 2007, 02.25 AM IST