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PARLE GROUP
Parle wants to bite into biscuit maker Dr Gerard in PolandThe Polish biscuits maker, which was once part of Groupe Poult of France, was bought by EU middle-market-focussed Bridgepoint for an undisc...18 Oct, 2022, 11.34 AM IST- Parle's long journey from being a swadeshi brand to a modern productMuch like India itself, Parle had to reinvent itself decade after decade, keeping its legacy alive. This is a brand loved by people, much b...13 Aug, 2022, 11.06 AM IST
- Parle Products forays into cereals categoryThrough 'Hide & Seek Fills', Parle Products aims to produce nutritious cereals for an energizing breakfast and strengthen its product portf...16 Sep, 2021, 04.59 PM IST
- Parle Agro enters dairy segment, launches flavoured milk items under 'Smoodh' brandThe diversification is backed by an in-depth research and extensive investment in modern and innovative technologies to build a robust dair...14 Jul, 2021, 08.26 PM IST
- Parle adds fizz to Frooti, signs up Alia Bhatt to endorse new drinkParle Agro said the new product is part of a wider strategy to double its revenue to Rs 5,000 crore by 2018, especially from its flagship b...08 Mar, 2017, 01.31 AM IST
- Zenith bags Parle’s media mandateThe exact size of the account could not be ascertained but industry estimates put it at about Rs 300 crore. The account was earlier with Ha...19 Dec, 2016, 01.24 AM IST
- Parle ropes in Amitabh Bachchan for endorsement to take on Britannia's Good Day"While we are present in both mass and premium segment, there was a gap which offers a huge potential and has relatively fewer players," sa...25 Mar, 2013, 05.10 AM IST
- 73-year-old biscuit pioneer, Parle-G becomes India’s first homegrown Rs 5K crore FMCG brandWhen Parle Products launched Parle-G in 1939 during the British rule, the firm considered it a responsibility to sell affordable biscuits t...13 Feb, 2013, 10.32 AM IST
- Parle to launch premium glucose biscuitParle Products, India’s largest biscuit and confectionery manufacturer, has entered the premium market by launching Parle G Gold to target ...14 May, 2012, 02.49 PM IST
- Parle-G world's No 1 selling biscuit: NielsenParle-G, the glucose biscuit brand from Parle Products, has consolidated its position as the world's largest selling biscuit brand, says a ...03 Mar, 2011, 04.39 AM IST
- Biscuit maker Parle to focus on snacks categoryThe country's top biscuit maker Parle Products is restructuring its snacks portfolio to emerge a significant player in the 4,000-crore mark...08 Feb, 2011, 02.45 AM IST
- Parle ropes in Ravi Kishan and Rituparna Sengupta as brand ambassadorsParle Products has roped in regional actors Ravi Kishan and Rituparna Sengupta for endorsing Monaco salty biscuits.10 Jan, 2011, 02.41 AM IST
- Bullish on Britannia: Rajesh JainRajesh Jain, Market Strategist in an interview with ET Now talks about Britannia.04 Aug, 2010, 11.08 AM IST
- Parle eyes 25 pc share in domestic snacks marketBiscuit major Parle Products on Thursday said the company is eyeing a 25 per cent share in the Rs 2,500-crore snacks market in the next thr...01 Oct, 2009, 04.57 PM IST
- No sign of truce in battle over 'Parle' brandA bitter legal battle between two branches of the Chauhan family-controlled Parle Group shows no signs of abating after one faction threate...13 Jan, 2009, 07.12 PM IST
- Chauhan siblings close to settling row over Parle brandParle Agro products decides to drop trademark from its confectionery products.15 Sep, 2008, 01.52 AM IST
- ITC eyes Parle's candy businessThe deal, if it happens, would give ITC a dominant presence in the confectionery sector, since Parle brands cover a large spectrum of produ...14 Nov, 2007, 10.40 AM IST
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