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PAID MARKETING IN FILMS
In 1998, South Korea urged people to save the country from bankruptcy. Millions lined up with gold wedding rings and baby bracelets, raising $2.1 billion in just four months- Welcome To The Jungle box office collection day 2: Akshay Kumar's comedy jumps 31%, crosses Rs 57.5 crore worldwide
- Amitabh Bachchan's co-star is a Mumbai University gold medalist, became an actress accidentally, but left Bollywood at the peak. Why did she quit movies?
- Ex-Goldman Sachs employee, wrote a novel during office hours. It turned into Rs 400 crore blockbuster movie starring R Madhavan and Aamir KhanChetan Bhagat, an IIT-IIM graduate and former investment banker, penned his first novel, Five Point Someone, during demanding corporate rol...23 Jun, 2026, 06.02 PM IST
- Unleash anime spirits: India must tap the fast-growing global animation market as part of its orange economy pushAnime's global appeal is skyrocketing, with international markets now driving over half of its revenue. This boom is fueled by streaming pl...19 Jun, 2026, 10.59 PM IST
- The Indian workers training AI robots to take their jobsWith a smartphone strapped to her head, Nagireddy Sriramyachandra films herself slicing mangoes in her kitchen in India to train AI-powered...17 Jun, 2026, 06.51 AM IST
- Forget the DOJ. For a Trump pardon, call "Bobby" and other influencersPresident Donald Trump's pardon system has shifted dramatically. Influence now hinges on personal networks and narratives of victimhood, by...11 Jun, 2026, 11.28 PM IST
- Peddi box office collection day 1: Ram Charan scores a massive opening, four years after RRR. Crosses Rs 100 crore worldwideRam Charan's sports drama Peddi has made a powerful box office debut. The film earned over Rs 100 crore globally on its opening day. This s...05 Jun, 2026, 06.42 AM IST
- He left his stable job despite an MBA loan to repay. How Gurugram-born actor spent hours in cafes writing a hit series. Now, he is IMDb’s Breakout StarActor Ambrish Verma achieved a significant milestone with IMDb's 'Breakout Star' STARmeter award. This recognition celebrates his success w...03 Jun, 2026, 06.52 PM IST
- Amazon Music widens India play beyond Prime amid audio streaming shakeoutIn an exciting development, Amazon Music is set to unveil a new strategic initiative in India, offering a trio of subscription options: fre...02 Jun, 2026, 09.45 AM IST
- 20 months of bearish markets: One additional letter that tells you which 'cheap' stocks are actually cheapMost investors live by one ratio. That ratio that tells them all they want to know – or should one say all they want to hear? They open a s...31 May, 2026, 07.56 AM IST
- Saregama doubles down on premium music IP even as it eyes AI monetisationSaregama is embracing an AI-driven future. The music label is exploring licensing deals with generative AI platforms. Simultaneously, it is...27 May, 2026, 02.12 PM IST
- Quote of the day by Jennifer Aniston: “I always say don’t make plans, make...” Life lessons on success, goals and achievement by popular American actorQuote of the day by Jennifer Aniston highlights the importance of flexibility in life, career and decision-making. Jennifer Aniston’s quote...26 May, 2026, 05.30 AM IST
- India’s brandy boom still feels uncool. Liquor cos want to give it a makeoverBrandy, a spirit deeply entrenched in South India's culture and cinema, is now undergoing a national makeover. Despite being India's second...20 May, 2026, 11.38 AM IST
- Hobby to hustle: Six years ago, the pandemic and lockdowns sparked a wave of micro-entrepreneurs. Here’s how some built to lastIndia’s Covid-era “hobby economy” — spanning gardening, baking, fitness and pet care — has evolved into a ₹1.5-2 lakh cr market, though not...17 May, 2026, 06.13 PM IST
- What is Warren Buffett’s best investment ever? It is not a stockWarren Buffett, renowned for his stock market acumen, reveals his greatest investments weren't financial assets. He considers his wedding r...16 May, 2026, 10.16 AM IST
- Quote of the Day by Kevin Costner: 'Being a celebrity is probably the closest to…'—Inspiring quotes by the Yellowstone starQuote of the Day: Kevin Costner recently shared his take on the ups and downs of fame, drawing a clever parallel between being a star and t...11 May, 2026, 05.26 PM IST
- Scotland Showcases the World’s Priciest Printed Book in Stunning Library DisplayGlasgow's Mitchell Library proudly displays John James Audubon's "The Birds of America," a literary and scientific marvel. This exceptional...06 May, 2026, 06.42 PM IST
- Vijay’s ‘digital tsunami’: How TVK’s unconventional campaign powered Tamil Nadu winVijay's political campaign in Tamil Nadu mirrored a film launch. It used digital tools and fan clubs to mobilize supporters. Holograms and ...05 May, 2026, 03.41 PM IST
- Karan Johar says 'Bollywood should stop doing PR': Director explains how it is harming the industry. 'Everything is available at a price'Filmmaker Karan Johar has criticised Bollywood’s growing dependence on paid publicity, saying the industry is in “overdrive” when it comes ...26 Apr, 2026, 08.13 PM IST
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