OVERCHARGED PEPSI
At some Coca-Cola exclusive stores, a can of Coke worth Rs 30 costs Rs 100All the prices are printed on the cans. Insiders said restaurants are charging a mark-up of over Rs 50 on the cans to take advantage of pea...14 Jun, 2016, 05.43 PM IST
Coca-Cola's advertising blitz on MRP may irk retailersTop beverages maker Coca-Cola has launched an unusual and high-decibel advertising blitz telling consumers not to pay more than the price p...28 May, 2014, 12.41 PM IST- Rs 5 price point becomes a magic word for marketers across productsAnalysts say that consumer goods companies take a hit on margins at the Rs 5 price point, hoping that they will be able to offset it throug...24 Dec, 2010, 11.56 AM IST
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