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OVERCHARGED PEPSI
Wife sold Rs 25 Pepsi for Rs 26, husband faced criminal case for 13 years; Bombay HC quashes case against him for this reasonFor selling 600ml Pepsi at Rs 26 instead of Rs 25 MRP, husband working in wife’s shop faced criminal prosecution; Bombay HC quashes case as...- Living in the land of cheater cockroaches takes guts, spunk & moxieTo learn to cheat in India - in exams or real estate, by overcharging in hospitals or fleecing foreign tourists - is to learn how to surviv...
- Marketers go bananas over JW Marriott’s Rs 422 bill to Rahul BoseCorporate humour: Ad world takes a shining to JW Marriott’s fruit bill to Rahul Bose, posting a slew of tongue-in-cheek ads on social media.
- At some Coca-Cola exclusive stores, a can of Coke worth Rs 30 costs Rs 100All the prices are printed on the cans. Insiders said restaurants are charging a mark-up of over Rs 50 on the cans to take advantage of pea...
- Coca-Cola's advertising blitz on MRP may irk retailersTop beverages maker Coca-Cola has launched an unusual and high-decibel advertising blitz telling consumers not to pay more than the price p...
- Rs 5 price point becomes a magic word for marketers across productsAnalysts say that consumer goods companies take a hit on margins at the Rs 5 price point, hoping that they will be able to offset it throug...
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