Telecom firms report most spam now bypasses regulations via internet apps. They urge the regulator to bring these platforms under control. ...

India streaming platforms microdramas: Platforms are rapidly adopting microdramas, short, vertically shot melodramas. These bite-sized show...

Reliance Industries is making artificial intelligence central to its media and entertainment business. The company aims to be India's top e...

Vodafone Idea has launched a campaign promising equal network priority for all its users, directly opposing Bharti Airtel's new Priority Po...

Jio has introduced a new Rs 200 OTT Pass. This pass offers subscriptions to 15 OTT platforms and over 1000 live TV channels. It also includ...

Double Tap Films, a Pratilipi studio, is distributing 21 Indian microdrama shows on TikTok in the US, Canada, Brazil, and Japan. This marks...

The report titled "The Great Consumption Shift" said, "Indian wallet has moved from cereal to data to OTT to mobiles," highlighting how Ind...

The findings suggest IPL viewing is increasingly resembling a daily habit rather than event-based consumption. The shift extends beyond liv...

Story TV has launched Story TV Dailies, a groundbreaking serialised microdrama format. This new offering brings daily episodic drops in a v...

India's old television distributors and new digital companies are in a regulatory fight. The debate is about whether internet-delivered TV ...

India's emerging microdrama market is set for growth. Experts predict business models focusing on viewer engagement and repeat viewing will...

Amazon's integration of MX Player with Prime Video signals a trend towards unified streaming platforms in India. This move aims to reduce c...

Infosys closed FY26 with strong numbers aided by ⁠a pickup ⁠in demand from its banking, energy and communication segments. This and more in...

Microdrama platforms are partnering with telecom operators to combat market fragmentation and boost subscriptions. With over 20 apps and si...

While most Indian streaming platforms have adopted hybrid ad-supported and subscription models due to high churn, Netflix remains an ad-fre...

Telcos such as Bharti Airtel, Reliance Jio and Vodafone Idea as well as the Cellular Operators Association of India were united in their de...

Media and entertainment deals will remain strong in 2026. Transactions will focus on content, gaming, sports, and AI companies with intelle...