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Zee puts FIFA World Cup behind paywall to grow subscriber baseZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subsc...- JioHotstar says Dhurandhar The Revenge drew 50 million viewers in opening weekendJioHotstar's action film Dhurandhar The Revenge saw an extraordinary launch. It attracted 50 million viewers in its opening weekend, markin...
- Trai plan to regulate internet TV triggers pushback from OTT, broadcaster groupsIn a bid to regulate, India's telecom authority TRAI is exploring potential guidelines for online television services, sparking a backlash ...
- Telcos urge TRAI to regulate OTT apps as spam shifts onlineTelecom firms report most spam now bypasses regulations via internet apps. They urge the regulator to bring these platforms under control. ...
- India's new drama is about the fight for your 1-minute attentionIndia streaming platforms microdramas: Platforms are rapidly adopting microdramas, short, vertically shot melodramas. These bite-sized show...
- Reliance bets big on AI to drive next phase of growth for entertainment businessReliance Industries is making artificial intelligence central to its media and entertainment business. The company aims to be India's top e...
- Vodafone Idea counters Airtel’s priority plan with everyone matters campaignVodafone Idea has launched a campaign promising equal network priority for all its users, directly opposing Bharti Airtel's new Priority Po...
- Jio launches Rs 200 OTT pack with 15 apps, 1,000 TV channels and unlimited 5GJio has introduced a new Rs 200 OTT Pass. This pass offers subscriptions to 15 OTT platforms and over 1000 live TV channels. It also includ...
- Double Tap Films takes 21 Hindi microdramas global with TikTok partnershipDouble Tap Films, a Pratilipi studio, is distributing 21 Indian microdrama shows on TikTok in the US, Canada, Brazil, and Japan. This marks...
- India's consumption story changes track as OTT, travel and premium phones outpace staples: ReportThe report titled "The Great Consumption Shift" said, "Indian wallet has moved from cereal to data to OTT to mobiles," highlighting how Ind...
- IPL gets 70% of viewership in hybrid mode: StudyThe findings suggest IPL viewing is increasingly resembling a daily habit rather than event-based consumption. The shift extends beyond liv...
- Story TV launches 'Story TV Dailies': India’s first microdrama serials with daily episodesStory TV has launched Story TV Dailies, a groundbreaking serialised microdrama format. This new offering brings daily episodic drops in a v...
- Cable, DTH vs streaming: Battle lines drawn at Trai over FAST TV rulesIndia's old television distributors and new digital companies are in a regulatory fight. The debate is about whether internet-delivered TV ...
- India’s microdrama market likely to favour scaled winners as sector matures: BDOIndia's emerging microdrama market is set for growth. Experts predict business models focusing on viewer engagement and repeat viewing will...
- Streaming firms eye one-stop shops to build scale and profitabilityAmazon's integration of MX Player with Prime Video signals a trend towards unified streaming platforms in India. This move aims to reduce c...
- Infosys Q4 profit spikes; Flipkart mulls separate app for MinutesInfosys closed FY26 with strong numbers aided by a pickup in demand from its banking, energy and communication segments. This and more in...
- Microdrama apps chase telco bundles as subscription growth lags despite download surgeMicrodrama platforms are partnering with telecom operators to combat market fragmentation and boost subscriptions. With over 20 apps and si...
- Can Netflix afford to skip ads in India any longer?While most Indian streaming platforms have adopted hybrid ad-supported and subscription models due to high churn, Netflix remains an ad-fre...
- Telcos vs OTT apps: Trai's spam rules spark row with Bharti Airtel, Reliance Jio, Vodafone IdeaTelcos such as Bharti Airtel, Reliance Jio and Vodafone Idea as well as the Cellular Operators Association of India were united in their de...
- Mega deals less likely, but media M&A show to stay strong in 2026Media and entertainment deals will remain strong in 2026. Transactions will focus on content, gaming, sports, and AI companies with intelle...
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