As FIFA gears up for the 2026 World Cup, it encounters a broadcasting conundrum in India. Following a surge in online viewership during the...

FanCode, owned by Dream Sports, is planning to shut down its online sports merchandise marketplace, FanCode Shop, by the end of the year du...

The partnership, which will allow Suditi to produce and distribute fully licensed NBA fanwear in India, will cement the long-standing assoc...

The NBA has partnered with Bhaane Private Limited, an Indian clothing brand, to operate NBAStore.in, offering a wide selection of official ...

The two companies will co-create an exclusive range of athleisure collection under the label - PUMAxDream11, which will include t-shirts, f...

“This launch will help us cater to today’s millennials. Indian Liverpool fans will get authentic merchandise without having to wait weeks f...

BCCI announced MPL Sports, the athleisure wear and sports merchandise brand from MPL, as the official kit sponsor for the next three years,...

MPL Sports, the sports merchandise brand from Mobile Premier League -- an e-sports platform -- offers a wide range of sports wear and crick...

FanCode has also partnered with six Indian Premier League (IPL) franchisees - Delhi Capitals, Sunrisers Hyderabad, Mumbai Indians, Chennai ...

Under its brands Imara by Shraddha Kapoor and Wrogn by Virat Kohli, Universal Sportz offers opportunities to fans to own memorabilia and me...

BollyWoo is the latest one to join the merchandise wave online. Chennai-based Fully Filmy began with merchandise that was inspired by South...

Merchandise that carry monogram of educational institutes, online and at times offline in-campus are enabling people to wear the legacy of ...

IPL has gripped e-commerce and sports merchandisers as they are likely to post a cool 30 per cent growth in revenues by selling IPL merchan...

India’s leading fashion e-tailer Myntra has partnered with Nike, the official kit sponsor for the national team, to sell this year’s kit ex...

Even before the soccer World Cup kicks off at the Arena de Sao Paolo, sportswear brands such as Adidas and online retailers like Amazon, Fl...

With the commencement of IPL 5, e-retailers are gearing up for the display of team-branded merchandise for sports aficionados.

Sportswear brands are cashing in on the Indian Premier League (IPL) fever with IPL merchandise. Sales have been encouraging in India as wel...