The growing influence of AI and LLMs on purchase decisions is significant across various consumer touchpoints. Brands are now required to o...

Horoscope tomorrow, October 24, highlights emotional clarity, financial discipline and important relationship decisions. Moon in Pisces enc...

E-commerce platforms in India are leveraging video content to enhance product discovery and customer engagement. Creator-led videos provide...

Uniqlo India's revenue increased by 44% to Rs 1,724 crore in the last financial year. The brand's focus on everyday essentials contrasts wi...

Consumers in the US are experiencing significant changes in their wardrobes due to weight-loss medications. Many individuals are opting for...

Festive shopping is currently gaining momentum with significant sales in both online and offline markets. Companies are experiencing increa...

The growth was driven largely by rapid expansion of the Gurugram-based company’s quick commerce business, which reported a 79% YoY increase...

Recently, West Bengal has seen a noteworthy rise in the dismantling of left-wing bookstalls by the government. Paradoxically, this move has...

A recent survey reveals that comfort tops the list of priorities for young Indian consumers when selecting festive footwear. Approximately ...

Consumers are maintaining festive spending but are focusing on value and utility as shopping habits evolve. Clothing remains the top catego...

CashKaro data from six days of festive sales shows GMV up about 18x over a comparable regular period. Small cities, Telegram groups and sma...

While many Indian entrepreneurs prioritize social media for marketing, they often overlook the significance of establishing a robust websit...

Online sales of big appliances are growing at 25% as the festive sales begin. The Kagan 2026 Asia-Pacific Consumer Insights survey by S&P G...

Indian Consumer Spending Trends: Indian households are increasingly shifting their consumption patterns, which reflects a richer variety of...

Players like Amazon and Flipkart are using their quick commerce arms for sales and increasing their salience on the platform, which saw 4 t...

E-commerce companies in India sold about Rs 24,000 crore in the first two days of festive sales. Mobile phones accounted for the largest sh...

From spotting trends before they become popular and predicting what consumers are likely to buy to personalising recommendations – AI is do...