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ONLINE SHOPPING TRENDS
Life beyond a metro: India's festive shoppers boost Myntra's orders by nearly 2X in key categoriesMyntra's Big Fashion Festival resulted in nearly double the order volumes compared to regular business days. New customer additions from no...- AI is changing online ads, and brands have a new fight on their hands: ReportAs consumers increasingly use AI for product discovery and comparisons, brands must adjust their advertising strategies. Research shows tha...
- Research: Navigating the Business Risks of Changing Pro-America SentimentU.S. firms increasingly operate in a marketplace where “Made in USA” is no longer a neutral provenance claim but a charged political signal...
- ‘Brands need to be loved by humans and read by agents’: BCG’s Lauren Wiener on AI’s impact on marketingThe growing influence of AI and LLMs on purchase decisions is significant across various consumer touchpoints. Brands are now required to o...
- Horoscope Tomorrow, 24 October, 2026: 3 Zodiac Signs May Find Emotional Clarity, While Others Reassess Career, Money and Love Before Sharad PurnimaHoroscope tomorrow, October 24, highlights emotional clarity, financial discipline and important relationship decisions. Moon in Pisces enc...
- Reel deal: The next big thing in online shopping is playing on your screenE-commerce platforms in India are leveraging video content to enhance product discovery and customer engagement. Creator-led videos provide...
- A Japanese giant is quietly taking a bigger shelf in India’s wardrobesUniqlo India's revenue increased by 44% to Rs 1,724 crore in the last financial year. The brand's focus on everyday essentials contrasts wi...
- Ozempic wave boosts US cobblers and tailors as Americans tighten their beltsConsumers in the US are experiencing significant changes in their wardrobes due to weight-loss medications. Many individuals are opting for...
- India Inc eyes a festive boom, but the bottom line holds a twistFestive shopping is currently gaining momentum with significant sales in both online and offline markets. Companies are experiencing increa...
- Eternal’s Q2 revenue jumps 78% on quick commerce growth; profit misses estimatesThe growth was driven largely by rapid expansion of the Gurugram-based company’s quick commerce business, which reported a 79% YoY increase...
- ...Because of the Left bookstall wreckersRecently, West Bengal has seen a noteworthy rise in the dismantling of left-wing bookstalls by the government. Paradoxically, this move has...
- Comfort over style: 52% of young Indians prioritise ease when buying festive footwear, study findsA recent survey reveals that comfort tops the list of priorities for young Indian consumers when selecting festive footwear. Approximately ...
- Festive cheer is high, but shoppers are counting every rupeeConsumers are maintaining festive spending but are focusing on value and utility as shopping habits evolve. Clothing remains the top catego...
- CashKaro data shows how Indians shopped this festive season: Smarter savings and growth beyond metrosCashKaro data from six days of festive sales shows GMV up about 18x over a comparable regular period. Small cities, Telegram groups and sma...
- Is your business easy to find and remember online? How can Indian founders choose the right domain?While many Indian entrepreneurs prioritize social media for marketing, they often overlook the significance of establishing a robust websit...
- Diwali Sale 2026: Buying fridge, AC, or washing machine online? Here’s how to get the best deal on big appliances and save moreOnline sales of big appliances are growing at 25% as the festive sales begin. The Kagan 2026 Asia-Pacific Consumer Insights survey by S&P G...
- Wallet war: More new things are fighting for every rupee Indians earnIndian Consumer Spending Trends: Indian households are increasingly shifting their consumption patterns, which reflects a richer variety of...
- Ecommerce firms sell goods worth Rs 24,000 crore in first two days of festive sales: RedseerPlayers like Amazon and Flipkart are using their quick commerce arms for sales and increasing their salience on the platform, which saw 4 t...
- E-commerce festive sales touch Rs 24,000 crore in first two days, mobiles leadE-commerce companies in India sold about Rs 24,000 crore in the first two days of festive sales. Mobile phones accounted for the largest sh...
- E-commerce firms turn to AI to solve for Bharat during festive salesFrom spotting trends before they become popular and predicting what consumers are likely to buy to personalising recommendations – AI is do...
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