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Brands need to shift to ‘Bharat-first’ strategy as digital usage growsTo effectively connect with rural customers, brands should embrace a 'Bharat-first' advertising philosophy. Digital channels are increasing...- These mid-caps have ‘strong buy’ & ‘buy’ recos and an upside potential of over 25%, according to analystsWhy should one be careful of the market at this juncture? One reason is that stocks are still not cheap. Even after all the nervousness of ...
- Lessons from Chinese AI Firms on Owning Customers’ HabitsAs U.S. AI firms compete in an escalating race for superior models, bigger benchmarks, and more advanced features, Chinese companies are pu...
- These mid-cap stocks with ‘Strong Buy’ & ‘Buy’ recos may rally over 21%, according to analystsWith the US market shedding weight overnight, the probability is high that Thursday will see another day of choppy trading. The best way to...
- Festive carts to get heavier; Pixxel’s $100 million fresh fuelHappy Monday! Online festive shopping is set to hit a new high this year. This and more in today’s ETtech Morning Dispatch.
- From discovery to purchase: How creators shape Gen Z's festive shoppingAbout 34% of Gen Z turn to social platforms for inspiration and ideas, and 28% use them to coordinate plans or gifting, per a study conduct...
- AI Shopping Assistants Are Transforming Online CommerceArtificial intelligence is gradually changing the face of internet commerce, going beyond suggestions and search to actively participate in...
- Centre wants ‘country of origin’ filter on shopping appsThe Indian government is proposing that e-commerce platforms include a "country of origin" filter to enhance consumer decision-making, espe...
- Getting online is getting personal: How consumer economy changed in IndiaConsumers today are well-informed. So, creating transparency and reliability is vital in fostering a sense of trust. This emphasis on creat...
- Government to come out with SoP to protect online consumers from fake reviewsConsumer Affairs Secretary Rohit Kumar Singh, who chaired the virtual meeting with stakeholders, discussed the impact of fake and misleadin...
- Indians warm up to Google's 'Shopping' feature to track several offers, reviews of productsThe company is extending support for Indian languages to facilitate the shopping experience.
- Google in talks with Flipkart, Paytm, other companies to launch its ‘shopping’ tab in IndiaGoogle’s new shopping tab will let users search for products to buy, directing them to sites for listings.
- Shopaholics anonymous! Here's why shopping on smartphone apps isn't as popularThey worry about not seeing the full picture on an app or missing out on special offers and overlooking hidden costs.
- Voonik partners with TruecallerThe company has partnered with Truecaller's products TrueSDK and Truecaller Priority services. The Truecaller Priority sign up will allow c...
- Nine golden rules for online shoppersWith so many brands, offers and wide range of variety at one go - online shopping might have made our lives easier. Here are a few dos' and...
- Amazon India: A new place to buy your car and bike accessoriesAfter recently taking fashion on board, the online seller is going full-stop with auto parts as well.
- Ecommerce startup Relevant e-solutions raises funds for RoposoThe firm has added a feature where specific discounts are tagged to products depending on the lists made by the consumer.
- From online transactions to online storage: How secure are the networks that Indian business enterprises use?ET checks out online security issues, beyond just upgrading from 'HTTP' to 'HTTPS' looking up things necessary to make Indian business' onl...
- Walmart to acquire India-born entrepreneurs' social media siteThe world's largest retailer, Walmart has announced acquisition of social media site Kosmix, a Silicon Valley firm founded by two IIT Chenn...
- Microsoft introduces visual search for Bing.comSoftware giant Microsoft has introduced visual search for its search engine Bing.com, in order to further set itself apart from market lead...
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