Central bank decisions in Britain, Switzerland, and Norway will show the rate cutting trend, while retail sales data from the US and China ...

Chelsea will soon embark on their pre-season tour in the United States, where they will proudly showcase their new kit to American fans. Su...

Osiris Guzman, president of Dominican Republic soccer, goes in another direction, comparing Blatter to Jesus Christ, Nelson Mandela and Win...

The scorecard of IMG Reliance, tasked with marketing the I-League, shows the difficulties in promoting football in the country.

Post-London 2012 Olympics, major brands in the summer sportswear industry are battling for market share, says UK-based Textiles Intelligenc...

Jefferson, former global sponsorship director at spirits major Diageo, in an exclusive email interview to ET, prior to his arrival in Mumba...

Cricket-wary advertisers have finally started to hedge their risks by betting big on other sports.