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NIKE FOOTBALLS FOR UEFA
Nike enters exclusive talks to supply UEFA men's club match balls from 2027UC3, the joint venture between UEFA and European Football Clubs, said on Thursday it had entered exclusive negotiations with Nike to be...
The FIFA World Cup is Nike’s to lose versus AdidasNike and Adidas are set for a fierce battle on and off the pitch during the upcoming FIFA World Cup in North America. With the tournament h...
Diogo Jota net worth: This is how much the Liverpool and Portuguese football star was earning before his deathDiogo Jota, the Liverpool FC forward, tragically died in a car accident in northwestern Spain on July 3, alongside his brother Andre Silva....
5 world market themes for the week aheadCentral bank decisions in Britain, Switzerland, and Norway will show the rate cutting trend, while retail sales data from the US and China ...
Chelsea unveils new 2023/24 home kit following sponsorship decisionChelsea will soon embark on their pre-season tour in the United States, where they will proudly showcase their new kit to American fans. Su...
How Joseph “Sepp” Blatter controls soccerOsiris Guzman, president of Dominican Republic soccer, goes in another direction, comparing Blatter to Jesus Christ, Nelson Mandela and Win...
I-League struggling to woo sponsors; IMG Reliance facing difficulties in promoting footballThe scorecard of IMG Reliance, tasked with marketing the I-League, shows the difficulties in promoting football in the country.
- Post Olympics, sportswear brands battle for supremacy
Post-London 2012 Olympics, major brands in the summer sportswear industry are battling for market share, says UK-based Textiles Intelligenc...
- Content creation gives brand edge in sports-led mktg
Jefferson, former global sponsorship director at spirits major Diageo, in an exclusive email interview to ET, prior to his arrival in Mumba...
- Nike looks beyond cricket, bets on soccer
Cricket-wary advertisers have finally started to hedge their risks by betting big on other sports.