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NEW CORPORATE LOGO
From insurgency to Arabica: Nagaland finds a new revolution in coffeeNagaland is brewing a new future, shifting from its past to a vibrant coffee economy. Local farmers and young entrepreneurs are leading thi...
Digital arrest: How India’s fastest-growing scam uses fake investigations and video calls to siphon off croresThey pose as the police, put you under ‘digital arrest’, and tether you to a video call till your savings are gone. How India’s fastest gro...
ET Prime Special Series: Multibagger or IBC - Curious case of one stock, two companies. Only one of them makes brakesOn paper this is a friction-material company. In practice, the larger force inside the company is an investment portfolio. The friction bus...
From $22 billion to zero: Success, not failure, brought Byju downByju's, once a $22 billion edtech giant, has collapsed. Founder Byju Raveendran faces jail for contempt. The company's downfall stems from ...
Sudden layoff, no severance package, EMIs on Rs 2 crore home loan, panic attacks. Delhi man shares what he learnt after a tough struggleDelhi-based entrepreneur Gaurav Kawatra has gone viral after sharing how he lost his Rs 5 lakh-a-month corporate job in 2018 while managing...
Why Spotify replaced its iconic green logo with a disco ball — and what the viral Spotify 20 symbol really meansSpotify users across the world suddenly noticed something unusual this week. The familiar green Spotify logo looked different. A shiny disc...
Big Tech turns to Sesame Street, Girl Scouts to deflect scrutiny over kids' screen timeTech giants Meta and Google funded trusted children's brands to teach responsible tech use. This occurred even as their apps were designed ...
On their toes: Brands step up anti-counterfeit drive as fake products flood marketsCompanies are fighting a rising tide of fake goods. Brands from toothpaste to cigarettes are changing packaging and tightening checks. Coun...
Sold Apple for $800, missed out on $400 billion: Why Ronald Wayne has zero regretsRonald Wayne, the lesser-known third co-founder of Apple, sold his 10% stake for $800 in 1976—now potentially worth over $400 billion. Desp...
Trust at risk: Cyber crime is becoming a branding crisis for banksCybercrime is undermining the traditional trust associated with bank brands, forcing a reevaluation of communication strategies. Current an...
Apple’s Tim Cook takes on crucial new role: Global ambassadorTim Cook steps into a new role as executive chairman, dedicating more time to global diplomacy for Apple. He will engage policymakers world...
Elon Musk scorned "shady" loopholes, yet offshore tax tricks likely saved Tesla hundreds of millionsTesla has reportedly saved over 400 million dollars on US taxes. This was achieved through a financial maneuver involving its units in the ...
Ahead of XUV 700 launch, Mahindra & Mahindra showcases new corporate logoM&M will also undertake a dealership revamp with a completely new design and a new colour palette with charcoal as the primary colour with ...
Kia officially changes name in IndiaThe brand has removed the word 'Motors' from its earlier name after ratification by the Ministry of Corporate Affairs and will now function...
Looking to enhance customer experience at dealerships in India: KiaThe company noted that besides making changes in the company dealerships in sync with the new logo and brand identity, the automaker also p...
Kia Motors Corporation unveils new logo and brand sloganThe launch of the new logo follows the announcement of Kia’s ‘Plan S’ long-term business strategy in 2020. Under Plan S, Kia, among other o...
Aditya Birla Group logo gets a young makeoverSeveral corporate groups have made changes to their logos to represent their evolved persona.
MphasiS unveils new corporate brand, new logoHP-owned IT services firm MphasiS today unveiled its new corporate brand including a new logo.
- Xerox Corporation to unveil new logo, identity
The $17-billion Xerox Corporation is kicking off a major global revamp on Sunday with the unveiling of a new logo and a new corporate ident...
- SCOPE unveils new logo for PSUs
The apex association of PSUs, SCOPE on Thursday unveiled its new logo exhibiting the role of the public sector in overall economic developm...