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MYNTRA INDIAN BRANDS
Myntra EORS sees 30% rise in new shoppers; D2C brands log strong demand growthMyntra said its latest End of Reason Sale (EORS) recorded a 30% year-on-year increase in first-time shoppers, with non-metro cities contrib...- ED's Parimatch heat reaches Zepto; SPC's India deeptech pushZepto has come under the ED's scanner as part of its probe into Parimatch. This and more in today's ETtech Top 5.
- Byju gets jail term; SC backs 28% gaming GSTLegal troubles compounded for Byju Raveendran as a Singapore court sentenced him to six months in jail. This and more in today’s ETtech Top...
- Indian brands are disrupting sneakers — one ₹5,000 pair at a time. But can they earn trust?Sneakers are now a fashion statement in India. Local brands are entering the market with competitive prices and cultural relevance. These h...
- Zee Entertainment sues Nykaa for using its songs in Instagram reels without licenceZee Entertainment has sued Nykaa's parent company, FSN E-Commerce Ventures, for using its songs in Instagram promotions without permission....
- D2C apparel brand House of Chikankari raises Rs 25 crore from Cap Alpha VenturesDelhi-based House of Chikankari has secured Rs 25 crore in Series A funding from Cap Alpha Ventures. The D2C fashion startup, specialising ...
- India’s ‘Lush’ green market is the new battleground for global beauty giantsInternational beauty brands are changing their India strategy. They are now focusing on online sales and reaching customers beyond major ci...
- Myntra aims to onboard 500 D2C brands under new program to push Make-in-IndiaMyntra revealed plans to onboard 500 D2C beauty and grooming brands by the end of the year through its Beauty Edit initiative. This program...
- Myntra is bolstering strategic international brand partnerships to elevate consumer experienceMyntra's success in attracting international brands is fueled by understanding India's market dynamics. By merging global brands' strengths...
- Myntra bags franchise rights for UK's fashion retailer NEXT for Indian marketMyntra has secured franchise rights for one of UK's top fashion retailers, NEXT, to tap into India's vast market. Myntra will distribute NE...
- Myntra appoints Shoppers Stop's Venu Nair as chief of strategic partnerships and omnichannelNair joins Myntra from offline shopping chain Shoppers Stop, where he was the managing director and chief executive officer for about three...
- Myntra brings Anne Klein’s premium handbags to India’s growing luxury marketMyntra has partnered with the Apparel Group to launch Anne Klein's premium handbags in the Indian market. The launch will coincide with Myn...
- Myntra launches program to accelerate Made in India D2C brands' growthMyntra, an Indian e-commerce company, has launched a 'Myntra Rising STARS' programme to fast-track the growth and scale of 200 Direct to Co...
- Actor Mahesh Babu launches his apparel brand on MyntraBabu launched the label a year ago in collaboration with Spoyl app .
- Fashion House of Pataudi built on Myntra platformThis comes as the company continues to push its in-house brands, which form one-fourth of the company’s revenues.
- Myntra eyes mall space, may open large storesThe Walmart-owned company plans to sell women’s fashion, sports and lifestyle products, accessories and cosmetics through these stores.
- Abercrombie & Fitch planning to enter Indian marketAbercrombie & Fitch is in talks with a host of Indian companies, including Myntra.com, to open standalone outlets of Abercrombie & Fitch an...
- Myntra-Jabong deal worries big fashion companiesIt’s a scenario where 80-9% of sales of premier global brands is happening from one entity which is controlling all three portals and that ...
- International brands to account for 15% of revenues: MyntraMyntra said it expects international brands to account for 15 per cent of its revenues in the next 12-18 months as it adds more global labe...
- Flipkart, Myntra rope in Ace Turtle to bring in more global brandsFlipkart and Myntra have mandated Bangalore-based e-commerce consultancy firm Ace Turtle to bring a host of global fashion brands to ramp u...
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