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MYNTRA GENZ CUSTOMERS
Myntra announces End of Reason Sale starting May 29Myntra's 24th End of Reason Sale begins May 29. Millions of customers can shop over 6 million styles. Emerging brands will debut new collec...- Bershka launches on Myntra, with a Gen Z-first fashion playThe tie-up strengthens Myntra's international portfolio and Gen Z proposition, aligning Bershka's runway-meets-street aesthetic with India'...
- Flipkart growing at 20-25% annually despite broader ecommerce slowdown: Group CEO Kalyan KrishnamurthyFlipkart is experiencing strong momentum with 20–25% year-on-year order growth in May, despite an industry slowdown. CEO Kalyan Krishnamurt...
- Amazon Fashion’s Next Gen Store logs 3X growth in Gen Z shoppersIn tier-II cities too, the fast fashion store witnessed a 4X rise in customers. This success is an indicator of the way digital platforms a...
- Gen Z Power: The ‘swipe-up’ generation is exciting business opportunity for Myntra, CMO saysMyntra's CMO Sunder Balasubramanian highlights the immense business opportunity in targeting Gen Z, who represent over 200 million individu...
- Ebitda positive for last two quarters, says MyntraMyntra posts strong growth, staying EBITDA positive. GMV growth 2x online fashion market. MAU reaches ~60M by 2023 end. Emphasis on non-app...
- Fashion platform Myntra’s FY23 revenue grows 25% to Rs 4,375 crore, loss widensMyntra's total expenses in FY23 rose to Rs 5,290 crore. The fashion etailer spent Rs 1,758 crore in advertising and promotional expenses, u...
- Myntra sees 460 million customer visits during its festival saleMyntra's marquee festive fashion event, the Big Fashion Festival (BFF), concluded its outstanding and biggest edition by far, witnessing 46...
- Chronicles of style: Fossil Group x Myntra's inspiring journey of redefining the premium watch market in IndiaThe collaboration between the Fossil Group and Myntra in the fashion and e-commerce industry has been successful and continues to thrive. O...
- Myntra expects 8 million customers to shop during its upcoming festive saleMyntra is anticipating over 8 million customers during its upcoming festive sale, "Big Fashion Festival." To handle the expected surge in t...
- Tata group’s B2B digital push; banking agents expand into credit, insuranceBusiness correspondents (BCs) are being roped into the government’s financial inclusion plans in a big way. Besides providing traditional s...
- Flipkart targets GenZ users with new offering Spoyl, follows subsidiary MyntraThe new offering Spoyl will focus on the GenZ segment, offering over 40,000 products, across segments such as westernwear, accessories and ...
- Mobile makers to hire 60,000 over a year; digital economy to push India GDP: MoS ITWith the demand for India-made mobile phones on the rise, staffing firms expect handset makers to hire some 60,000 people over the next 6-1...
- Myntra plans makeover of private label strategy, 50 jobs to be hitWhile the impacted roles will be across verticals, a majority of staff in the in-house brands vertical would be most affected, people in th...
- Myntra introduces Myntra Minis: Video platform to enable discovery of fashion & beauty trends and launchesMyntra is set to launch its new feature Myntra Minis, a short-form video platform, as a part of the 18th edition of its Marquee Fashion Fes...
- Myntra unveils virtual fashion influencer MayaThe company launched the Aritificial Intelligence-based virtual influencer ahead of its biannual sale. Maya will provide insight into trend...
- Myntra launches fashion portal FWD to tap GenZ shoppersMyntra CEO Nandita Sinha told ET that the product had been in the works for several quarters and that through FWD, the company aims to attr...
- Chasm grows between Indian startups & internet body IAMAI; IT firms look to boost utilisation levels for better marginsIndian internet firms have given internet body IAMAI a thumbs-down, alleging that it has favoured Big Tech companies on multiple issues. Th...
- Building India's Shein: why investors are backing a new wave of fashion ecommerce startupsThe big action is taking place in the online fast-fashion space, with companies looking to build an ecosystem in India from scratch. The ne...
- Gen-Z outpaces millennials in sales growth for fashion retailers post CovidMillennial parents were leading physical shopping activities and the Gen-Z is leading online shopping activities and emerged as enablers in...
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