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MYNTRA CREATORS
Myntra announces End of Reason Sale starting May 29Myntra's 24th End of Reason Sale begins May 29. Millions of customers can shop over 6 million styles. Emerging brands will debut new collec...- Old shopping funnel is gone: Gen Z is rewriting rules of retailGen Z is rapidly reshaping India’s online retail market, forcing brands and platforms to rethink traditional marketing strategies. Nearly h...
- Zee Entertainment sues Nykaa for using its songs in Instagram reels without licenceZee Entertainment has sued Nykaa's parent company, FSN E-Commerce Ventures, for using its songs in Instagram promotions without permission....
- Creator commerce startup Wishlink raises $17.5 million, led by Vertex VenturesCreator commerce platform Wishlink has raised $17.5 million in a round led by Vertex Ventures Southeast Asia and India, with participation ...
- Myntra appoints Google veteran Pramod Adiddam as chief technology officerMyntra has appointed Pramod Adiddam as its new Chief Technology Officer. This strategic move aims to bolster the company's leadership and a...
- Beauty segment accounts for 20% of Myntra’s new customers: Nandita SinhaMyntra’s beauty segment has become a growth driver for the platform, accounting for most units sold and about 20% of new customers coming t...
- India’s shopping spree now runs on the people you follow, influencing choices & businessIndia is embracing shopping from friends and favourite personalities. Creators are now unofficial personal shoppers, influencing millions. ...
- Myntra’s social commerce now drives 10% of revenue, fuelled by 3.5 million creatorsMyntra is betting big on social commerce as it blends content, community, and shopping with long-form, creator-led videos emerging as the n...
- Myntra GlamStream Fest 2025 to feature 3,000 lifestyle creators, 1,200 Bollywood and OTT celebrities in MumbaiMyntra is hosting its first GlamStream Fest in Mumbai on November 16, 2025. The event will bring together over 3,000 creators and 1,200 Bol...
- Donatuz launches AI-led monetisation platform for creatorsThis comes at a time when the creator economy in India is booming. The AI-powered monetisation platform for content creators has onboarded ...
- Myntra to scale up investments in celebrity-led video contentMyntra is significantly increasing its investment in celebrity-driven video content to enhance user engagement and boost conversion rates. ...
- Myntra launches Glamstream to fuel next phase of content-led commerce, eyes 15 % uptick in engagementElevating its content-commerce strategy a notch higher, Myntra on Saturday announced the launch of Glamstream, a one-of-its-kind shoppable ...
- Myntra’s creator programme recorded over 1 million registrations: CEO Nandita SinhaMyntra's Ultimate Glam Clan creator program has attracted over a million content creators, significantly boosting user engagement and conve...
- YouTube partners Flipkart, Myntra to launch Shopping Affiliate programmeThe YouTube Shopping affiliate programme adds to existing monetisation options like ad revenue, YouTube premium, channel memberships and fa...
- Myntra to increase penetration into India's Gen Z community with its ‘FWD Campus Tribe’Myntra, an Indian e-commerce platform, has launched a student community called ‘FWD Campus Tribe’ to target Gen Z students and build a crea...
- Myntra introduces Myntra Minis: Video platform to enable discovery of fashion & beauty trends and launchesMyntra is set to launch its new feature Myntra Minis, a short-form video platform, as a part of the 18th edition of its Marquee Fashion Fes...
- Amazon India launches live commerce feature during festive season saleOn Amazon Live, the company will run 15 live streams every day from 10 am to 1 am. More than 150 content creators are live streaming during...
- Live commerce, beauty among key focus areas for Myntra, says new CEO Nandita SinhaSinha, who was earlier vice-president of customer growth, media and engagement at Flipkart, told ET in an interview that Myntra is focussin...
- Flipkart joins live commerce rush driven by influencersFlipkart is betting big on live commerce and also actively conducting live shopping streams on its app with social media influencers.
- Myntra forays into social commerce, launches live shoppingMyntra aims to churn out close to 1,000 hours of live video content per month for deeper consumer engagement, contributing to the creator e...
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