India streaming platforms microdramas: Platforms are rapidly adopting microdramas, short, vertically shot melodramas. These bite-sized show...

Tactical investing should not be confused with long-term investing. In a world where geopolitical risk, commodity shocks, and uncertainty a...

Young adults, Gen Z, might be experiencing a decline in cognitive skills compared to their parents. This trend, observed by neuroscientists...

To get clarity on the markets, there are three questions to which you need answers. First: When will the war end? Second: How long will it ...

India's mining and metals sectors show strong opportunity with surging coal and iron ore prices, benefiting Coal India and NMDC. Private ba...

Indians are embracing technology for their spiritual needs. Searches for religious content and personalized services are soaring. This shif...

India's media and entertainment sector achieved significant growth in 2025, reaching Rs 2,78,000 crore. Digital media led this expansion, b...

The Indian advertising arena is making waves with its commitment to unified measurement across screens. With sports enthusiasts tuning in v...

Television remains the top choice for video content in India, surpassing social media. Kevin Vaz, Jiostar CEO (Entertainment), highlights T...

The investment will focus on product development, technology, and artificial intelligence (AI). As part of its aggressive investment plans,...

Flagship reality shows like Bigg Boss, KBC, and Indian Idol play a crucial role for broadcasters due to massive viewership and revenue pote...

India is on the brink of an entertainment revolution, driven by technology and evolving consumer behavior, says Kevin Vaz, CEO of Broadcast...

Viacom18 is looking to disrupt the out-of-home viewing for Indian Premier League (IPL) 2023 through a massive outreach to housing societies...

Though India's per-capita media consumption continues to grow with all forms of media rising simultaneously maintaining the unique multi-mo...

The service will be available for DEN Cable & Broadband subscribers exclusively, across all the devices on Android and iOS platforms.

However, television viewership of the ongoing Indian Premier League has been stagnant; so far it is the same as last year.

While the media is expanding, retail is converging in the sense that a brand can reach & interact with more consumers under the same roof.