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MULTI SCREEN CONSUMPTION
Live sports score big, keep fans glued across big & small screensIndia's sports viewership is rapidly shifting to multiple platforms. Major events like the FIFA World Cup and IPL are drawing huge crowds o...- JioStar says IPL 2026 crossed 1.2 billion viewers, final most watched everIPL 2026 set a new viewership record, reaching over 1.2 billion people across TV and digital platforms. The tournament recorded 870 billion...
- IPL 2026 becomes most-watched season ever, reaching over 1.2 billion viewersThe 2026 Indian Premier League set a new viewership record. Over 1.2 billion people watched the tournament across television and digital pl...
- India's new drama is about the fight for your 1-minute attentionIndia streaming platforms microdramas: Platforms are rapidly adopting microdramas, short, vertically shot melodramas. These bite-sized show...
- Long-term Investing: Ecosystem with an edge called India; 12 large- mid- and small-cap stocks with upside potential of up to 34%Tactical investing should not be confused with long-term investing. In a world where geopolitical risk, commodity shocks, and uncertainty a...
- Is Gen Z getting ‘dumber’? Video explains why IQ may be falling for the first time in human historyYoung adults, Gen Z, might be experiencing a decline in cognitive skills compared to their parents. This trend, observed by neuroscientists...
- Stock picks of the week: 5 stocks with consistent score improvement and upside potential of up to 33%To get clarity on the markets, there are three questions to which you need answers. First: When will the war end? Second: How long will it ...
- Coal India, NMDC emerge as must-watch mining plays as spot prices surge, says Motilal Oswal's Siddhartha KhemkaIndia's mining and metals sectors show strong opportunity with surging coal and iron ore prices, benefiting Coal India and NMDC. Private ba...
- India’s faith goes digital: AI, personalisation reshape religious practices, says Kantar reportIndians are embracing technology for their spiritual needs. Searches for religious content and personalized services are soaring. This shif...
- Digital advertising surge and live experiences push India’s M&E sector past Rs 2.78 lakh croreIndia's media and entertainment sector achieved significant growth in 2025, reaching Rs 2,78,000 crore. Digital media led this expansion, b...
- Marketers bet on unified cross-media measurement for efficient ad planningThe Indian advertising arena is making waves with its commitment to unified measurement across screens. With sports enthusiasts tuning in v...
- TV outpaces social media, UGC platforms in video content consumption: JioStar's Kevin VazTelevision remains the top choice for video content in India, surpassing social media. Kevin Vaz, Jiostar CEO (Entertainment), highlights T...
- 'Nielsen India to focus on innovation & tech talent'The investment will focus on product development, technology, and artificial intelligence (AI). As part of its aggressive investment plans,...
- Reality shows like Bigg Boss, KBC, & Indian Idol become key for broadcasters, driving massive viewership, ad revenueFlagship reality shows like Bigg Boss, KBC, and Indian Idol play a crucial role for broadcasters due to massive viewership and revenue pote...
- India on cusp of entertainment revolution driven by tech, diverse content: Kevin VazIndia is on the brink of an entertainment revolution, driven by technology and evolving consumer behavior, says Kevin Vaz, CEO of Broadcast...
- Viacom18 plans to take IPL viewing out of homeViacom18 is looking to disrupt the out-of-home viewing for Indian Premier League (IPL) 2023 through a massive outreach to housing societies...
- Digital video consumption grows over twofold in two years: BCG-CII reportThough India's per-capita media consumption continues to grow with all forms of media rising simultaneously maintaining the unique multi-mo...
- DEN Networks Launches mobile TV service app for existing subscribersThe service will be available for DEN Cable & Broadband subscribers exclusively, across all the devices on Android and iOS platforms.
- Digital viewership of IPL rises 30 per centHowever, television viewership of the ongoing Indian Premier League has been stagnant; so far it is the same as last year.
- Challenge is to engage consumers: Devendra Chawla, Future GroupWhile the media is expanding, retail is converging in the sense that a brand can reach & interact with more consumers under the same roof.
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