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MULTI LANGUAGE ADVERTISING
JioHotstar says Dhurandhar The Revenge drew 50 million viewers in opening weekendJioHotstar's action film Dhurandhar The Revenge saw an extraordinary launch. It attracted 50 million viewers in its opening weekend, markin...- Amazon Music widens India play beyond Prime amid audio streaming shakeoutIn an exciting development, Amazon Music is set to unveil a new strategic initiative in India, offering a trio of subscription options: fre...
- Old shopping funnel is gone: Gen Z is rewriting rules of retailGen Z is rapidly reshaping India’s online retail market, forcing brands and platforms to rethink traditional marketing strategies. Nearly h...
- Big-budget campaigns show how AI companies are racing for relevance in IndiaAI giants are making a big splash in India. ChatGPT and Google Gemini are using TV and billboards to show how AI can solve everyday problem...
- TCS declares Nashik WFH; Wipro Q4 resultsTata Consultancy Services has moved staff to work from home amid an ongoing investigation at its Nashik office. This and more in today’s ET...
- Paid music streaming hits the right note as free users fadeIndia's music streaming sector is seeing strong growth. Paid subscribers have increased significantly and are expected to rise further. Aff...
- AI in 2026 and beyond: The new admissions filter no one can afford to ignoreAI is transforming the job market. Universities are adapting admissions to assess AI readiness. Students need to demonstrate responsible AI...
- Digital advertising surge and live experiences push India’s M&E sector past Rs 2.78 lakh croreIndia's media and entertainment sector achieved significant growth in 2025, reaching Rs 2,78,000 crore. Digital media led this expansion, b...
- LEAPX AI unveils DAC, a conversational multi-agent AI for paid digital advertisingDAC integrates with company systems, simplifying complex tasks, improving efficiency, and significantly cutting workload by 50-60%, the com...
- India on cusp of entertainment revolution driven by tech, diverse content: Kevin VazIndia is on the brink of an entertainment revolution, driven by technology and evolving consumer behavior, says Kevin Vaz, CEO of Broadcast...
- Mirchi expands its digital portfolio with the launch of – M-Ping – An audio solutions platform
- ShareChat bets big on vernacular audiences with micro-influencers, user generated contentShareChat claims to have executed campaigns for over 25 top companies in the last few months and has been getting repeat campaigns.
- Former Facebook India head Umang Bedi joins DailyhuntBedi, who was most recently the managing director of Facebook for India and South Asia, before which he led India business at multi-nationa...
- RBI to empanel ad agencies for multi-media workRBI's advertising activities "range from regular tender notice, public notice and recruitment notifications to full- fledged multimedia, mu...
- Star India goes big on 2016 Rio Olympics, but advertisers not enthusedStar India has outlined a comprehensive coverage plan for the 2016 Summer Olympics, scheduled to kick off in Rio de Janeiro on August 5.
- Wish to create immense value for digital advertisers: Ampreet Singh, CEO, NetworkplayWhile the macroeconomic situation does not augur well for the advertising industry, digital marketing continues to be an exciting space.
- Viewership row settles as TAM agrees to give absolute numbersViewership data of TV channels brought out by TAM will now be made public in absolute numbers instead of percentage points after broadcaste...
- ZenithOptimedia bags media planning account of OLX IndiaZenithOptimedia, a part of the Publicis Groupe, today said it has bagged media planning and buying account of OLX -- an online platform for...
- Terror acts cannot deter the march to development: PrezPresident Pratibha Patil on Sunday asked people not to get deterred by terror acts and said the country will march forward even more confid...
- Ad spends on the wane as companies gear up for promosAnd with the festive season round the corner, below-the-line (BTL) activities seem to be the buzzword in every marketer’s lexicon. New bran...
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