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MOVIE MERCHANDISE
What NCERT's censored Dancing Girl reveals about how we see objectsNCERT's decision to censor the 'Dancing Girl' statue sparked a debate on objectification, leading the author to reflect on how we perceive ...- Unleash anime spirits: India must tap the fast-growing global animation market as part of its orange economy pushAnime's global appeal is skyrocketing, with international markets now driving over half of its revenue. This boom is fueled by streaming pl...
- Movie dialogue life lesson of the day: 'Happiness can be found even in the darkest of times, if one only remembers to turn on the light...' - Harry Potter’s Dumbledore explains how hope can bring you out of the darkest timesThe dialogue of the day from Harry Potter and the Prisoner of Azkaban remains one of the most memorable lines from the Harry Potter franchi...
- Stranger Things Spin-Off: The Duffer Brothers drop secret live-action clues that could completely change the future of the Netflix universe and it is not about ElevenBeyond the mysterious live-action series, Netflix already has several Stranger Things projects in development. The animated series Stranger...
- Brands lawyer up before using movie characters in adsCompanies are increasingly seeking legal counsel to navigate the complexities of using popular movie characters in advertising. Brands are ...
- Reliance’s e-commerce platform cashes in on Dhurandhar hype with new merch lineReliance fashion platform AJIO has launched a special merchandise collection. This range is inspired by the spy thriller Dhurandhar. The co...
- 'The Archies' sustainable merchandise launched by UNIREC, in partnership with NetflixIndia's sustainable fashion brand UNIREC has partnered with Netflix to produce official merchandise for the movie 'The Archies.' The collec...
- 'Baahubali' sets out to break Indian film industry's merchandise jinxWith its enviable fan following and the upcoming release of ‘Baahubali 2,’ the makers plan to flood the market like never before.
- Want to buy Deepika's 'Tamasha' wardrobe? BollyWoo lets you shop from movie clips directlyUnder its brands Imara by Shraddha Kapoor and Wrogn by Virat Kohli, Universal Sportz offers opportunities to fans to own memorabilia and me...
- Get outfits worn by actors in popular films with the click of buttonBollyWoo is the latest one to join the merchandise wave online. Chennai-based Fully Filmy began with merchandise that was inspired by South...
- Angry Birds maker Rovio begins crackdown on illegal merchandise ahead of movie launch“The clampdown on illegal merchandise is going well. We have started with ecommerce platforms and we are now sending notices," the company ...
- Deal signed to churn out merchandise based on movie Baahubali“Graphic is working on various trans-media opportunities and partnerships for the film property across gaming, digital content, novels and ...
- Universal Sportsbiz, South Indian movie star Ramya partner for a line of ethnic, fusion apparelIt worked on merchandise related to Tamil superstar Rajinikanth's “Kochadaiiyaan“ along with mobile phone manufacturer Karbonn.
- Brand Rajini may get new avatar with 'Kochadaiyaan'The makers of the much-delayed Rajinikanth-starrer ‘Kochadaiyaan,’ the first Indian film to be shot with motion capture technology, used in...
- Brand Rajini may get new avatar with ‘Kochadaiyaan’Online games, merchandise related to movie on the cards. In India, these activities are looked to as marketing avenues, not revenue avenues.
- The Bombay Store launches YRF merchandiseThe Bombay Store, among the country's oldest retail chains, today launched an exclusive range of Yash Raj Films (YRF) merchandise in its st...
- Bollywood films bullish on merchandising, licensing dealsHarry Baweja's sci-fi Love Story 2050 has got Lux, Xbox 360 and Tata Indicom for branding and marketing tie-ups. Kids movies failing
- CNE plans to launch series of toysIn a bid to become a significant player in the organised toy market, Cartoon Network Enterprises, (CNE) the merchandising arm of Turner Int...
- Adlabs, Gini & Jony tie up for 3D filmIt looks like a perfect marriage between retail and animation. Anil Ambani-owned Adlabs has entered into an agreement with kids apparel bra...
- Superheroes wage a brand warThe war for audiences being fought between the two biggest and much anticipated movie releases this summer - Krrish and Superman Returns - ...
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