Reliance’s e-commerce platform cashes in on Dhurandhar hype with new merch line

Reliance fashion e-commerce platform AJIO on Monday announced the launch of an exclusive merchandise collection inspired by the spy thriller Dhurandhar, produced by Jio Studios.

The limited-edition range is based on themes and characters from the film and aims to offer fans apparel inspired by the movie.

The collection includes graphic T-shirts featuring movie quotes, signature tees inspired by actor Ranveer Singh, and limited-edition signed Pathanis. The line also features designs inspired by the on-screen style of Sara Arjun.


According to the company, the merchandise collection starts at Rs 349 and is intended to connect film audiences with fashion inspired by the movie.

AJIO said the collaboration is part of its strategy to introduce fashion collections linked to entertainment properties and pop culture.

Dhurandhar, produced by Jio Studios and B62 Studios, has been described by the makers as a spy-action thriller featuring large-scale storytelling and prominent characters.

The sequel, titled Dhurandhar: The Revenge, written and directed by Aditya Dhar, is scheduled to release in theatres worldwide on March 19, 2026.

"Dhurandhar" is the highest-grossing Hindi film of all time after its release last year. The first instalment of the movie, starring Akshaye Khanna, Ranveer Singh, R Madhavan, Sanjay Dutt and Arjun Rampal in the lead roles.

The sequel is expected to continue from the cliffhanger ending.

The sequel's recently released trailer features Ranveer Singh appearing in dual personas as Jaskirat and Hamza. R. Madhavan returns as strategist Ajay Sanyal, with Arjun Rampal as ISI Major Iqbal and Sanjay Dutt as SP Chaudhary Aslam.

Aditya Dhar wrote, directed and produced the film. Jyoti Deshpande and Lokesh Dhar also produce. The sequel will release in Hindi, Telugu, Tamil, Kannada and Malayalam languages.