Searched for
MONETISED ATTENTION
AI euphoria to end? Chris Wood warns mega IPOs, bond pressures may trigger tech correctionJefferies strategist Christopher Wood has warned that the AI-driven stock rally may face a near-term correction amid rising bond yields, cr...
Techie fired from Germany job now earns nearly ₹9 lakh a month from games and content after returning to IndiaA Mumbai-based game developer, Anul Agarwal, turned a layoff in Germany into a thriving independent career, now earning nearly $10,000 mont...
Snapchat’s India advertiser base jumps 10-fold in just two years: Pulkit TrivediSnapchat has significantly expanded its advertiser base in India tenfold over the past two years, with a threefold increase in recurring ad...
India's new drama is about the fight for your 1-minute attentionIndia streaming platforms microdramas: Platforms are rapidly adopting microdramas, short, vertically shot melodramas. These bite-sized show...
Messi India Tour organiser Satadru Dutta files FIR against Aroop Biswas over alleged ticket diversion, intimidationIn his complaint, Dutta alleged that Biswas, who was the Sports Minister at the time of the event, repeatedly demanded a large number of co...
PIL against ‘Cockroach Janta Party’ filed in Supreme Court; CBI probe into ‘fake advocates’ soughtA Supreme Court PIL targets the 'Cockroach Janta Party' for allegedly exploiting judicial remarks for commercial gain. The petition also ca...
Hit or flop? AI slop is here to stayThe internet’s new junk food is here. Tanya Pandey & Himanshi Lohchab find out why AI slop is flooding your feed and shrinking your attenti...
Pope Leo just dropped a 43,000-word warning about AI, says it could lead humanity into 'unending war'Pope Leo's first major papal document addresses artificial intelligence. He warns that private companies hold too much power in AI developm...
Forget fake invoices. The real risk is the assumptions made in the balance sheet to hide lossesMost accounting risks make noise. The biggest one on the Indian balance sheet doesn't. It hides inside growth assumptions, discount rates, ...
Banks seek RBI relief on InvIT lending rules, warn 3-yr track record rule may slow infra monetisation & fresh fundingBanks have asked the Reserve Bank of India to relax new lending rules for Infrastructure Investment Trusts. The proposed three-year operati...
ET Prime Special Series: Multibagger or Bankrupt - Part 58: The ICE veteran that quietly became an EV lightweighting storyMost auto ancillary investors think linear. Company makes Component X. EV disrupts Component X. Stock goes down. Every story does not fit t...
This HR professional retires at 45 with Rs 1 crore, stops chasing luxury and says he’s happier than ever in DehradunAmit Chilka retired from corporate life at 45 with a Rs 1 crore corpus, challenging the notion that massive wealth is required for early re...
Frodoh partners Chaupal to launch 'first-screen' monetisation framework for OTT platformsAdTech firm Frodoh and regional OTT platform Chaupal have launched an innovative 'first-screen monetisation' framework for connected TVs. T...
The myth of India’s extreme inequality: What the data gets wrongRecent studies reveal a misrepresentation of income inequality in India, challenging the commonly accepted pre-tax Gini coefficient of 0.61...
From setbacks to second wind, what next for Ola and Bhavish Aggarwal?Ola Electric is struggling to revive its position after a sharp fall in market share, financial stress and operational challenges. Founder ...
Women don’t pause: Menopause is moving out of the shadows as women midlifers create conversations, content & community around itAnkita Wamburkar’s struggle with unexplained health issues—initially misdiagnosed—highlights a wider gap in menopause awareness. Her eventu...
Telecom earnings likely to stay subdued in Q4Telecom operators are poised for a muted March quarter, with analysts anticipating steady underlying growth tempered by fewer operating day...
Delhi CA reveals client with Rs 11.4 crore net worth, including 20–22 plots, asked for Rs 15,000 discount; says 'such clients exist'Delhi-based chartered accountant’s recent post on X, detailing a Rs 11.4 crore net worth client requesting a fee discount, has sparked wide...
In the golden age of attention deficitShort videos are changing how we focus. While they can make us restless, they also offer endless entertainment. This has created new opport...
Rise of micro companionship: Social media 2.0 is changing the conversationIndia’s creator economy is branching out beyond short videos and livestreams, quietly building a parallel income stream around paid convers...