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Yash Raj Films makes first bet on vertical entertainment with Rusk Media investmentYash Raj Films is venturing into the burgeoning digital-first entertainment space with a strategic investment in Rusk Media. This move sign...- Lights, camera, AI: For entertainment companies, a prompt may come with copyright headacheIndian entertainment firms are heavily investing in AI for content creation, but a lack of clear copyright laws is creating significant own...
- Hollywood gets into the microdrama race as mobile-first storytelling draws stars and major studiosHollywood is diving headfirst into the world of microdramas, following the massive success of Issa Rae's 'Screen Time', which racked up an ...
- Rusk Media raises Rs 100 crore Pre-Series C round led by Nazara TechnologiesRusk Media has secured Rs 100 crore in a Pre-Series C funding round led by Nazara Technologies, with participation from Info Edge Ventures,...
- Pocket FM begins reverse flip talks; eyes potential India IPOAudio entertainment startup Pocket FM is reportedly in discussions to shift its holding structure back to India, signalling potential plans...
- BigBasket founder's exit; Pocket FM’s reverse flipAmazon veteran Amit Nanda, currently director of selling partner services, now takes over as CEO.
- JioHotstar’s TADKA crosses 100 million users as short-form premium content gains tractionJioHotstar's TADKA platform has reached 100 million users. This milestone highlights the growing popularity of short-form video content in ...
- JSW–The Times of India Earth Care Awards Recognises Champions of Climate Action and Sustainability
- West Bengal's electronics factory push; Fed jitters hit TCSWest Bengal is exploring ways to expand electronics manufacturing under EMC 2.0. This and more in today's ETtech Top 5.
- As micro-dramas surge, 'vertical actors' find fame and fortuneIndia's burgeoning micro-drama industry is creating "vertical actors" who thrive on short-form, emotionally charged content. These performe...
- India's new drama is about the fight for your 1-minute attentionIndia streaming platforms microdramas: Platforms are rapidly adopting microdramas, short, vertically shot melodramas. These bite-sized show...
- Double Tap Films takes 21 Hindi microdramas global with TikTok partnershipDouble Tap Films, a Pratilipi studio, is distributing 21 Indian microdrama shows on TikTok in the US, Canada, Brazil, and Japan. This marks...
- India’s desi gaming startups tap culture and storytelling to break China’s grip on toy and board game marketIn the vibrant world of play, Indian board games and toys are experiencing a renaissance. Consumers are leaning towards locally inspired op...
- Story TV launches 'Story TV Dailies': India’s first microdrama serials with daily episodesStory TV has launched Story TV Dailies, a groundbreaking serialised microdrama format. This new offering brings daily episodic drops in a v...
- India’s microdrama market likely to favour scaled winners as sector matures: BDOIndia's emerging microdrama market is set for growth. Experts predict business models focusing on viewer engagement and repeat viewing will...
- Brands must adapt to permanent disruption as AI reshapes marketingWPP Media India declared brands face "permanent disruption" due to AI, quick commerce, and evolving consumer behavior, reshaping marketing ...
- Indian Indie filmmakers experiment with form through MAMI’s iPhone programEmerging Indian filmmakers are showcasing innovative storytelling with the iPhone 17 Pro Max in MAMI's latest program. Four short films, sh...
- India’s sports boom is just getting startedIndia is a major sports market, with cricket leading the way. The nation's sports economy is rapidly expanding. The focus now shifts to bro...
- Earth Day 2026: How Canadian cities are turning April 22 into action, from clean-ups to climate learningEarth Day 2026 sees Canadians actively participating in environmental protection. From Quebec's wildlife cleanup to British Columbia's shor...
- India gets its first data-backed microdrama studio as Pratilipi launches Double Tap FilmsPratilipi has launched Double Tap Films, India's first data-backed microdrama studio. This new venture will create short, vertical videos u...
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