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MINDSHARE GLOBAL
Who truly leads the AI industry now? Anthropic’s $965 billion valuation and Claude Opus 4.8 launch reignite the battle for AI supremacy beyond OpenAI’s early leadWho truly leads the AI industry now? As Anthropic reaches a $965 billion valuation and launches Claude Opus 4.8, the AI race enters a new p...- OpenAI goes all out to charm Indian codersOpenAI personnel are spending more time in India to understand the ecosystem and offer products and services that fit the market. Their con...
- Indian brands are disrupting sneakers — one ₹5,000 pair at a time. But can they earn trust?Sneakers are now a fashion statement in India. Local brands are entering the market with competitive prices and cultural relevance. These h...
- Sony Pictures Networks India hires Harsh Deep Chhabra to lead strategy, new businessSony Pictures Networks India has appointed Harsh Deep Chhabra as Head of Strategy and New Business, with the executive joining from Godrej ...
- India could be Mindshare's 2nd or 3rd largest market in 2 years: Mindshare Global CEOMindshare Global expects India to become its second or third largest market in the next couple of years, with the Indian business projected...
- Delta, Kellogg join IBM pledge to fight bias in online ad targetingThe advertisers and agencies will use algorithms and guidance from IBM Corp to identify skews in audiences for ads and balance them out. IB...
- PepsiCo India ends 30 years of partnership with WPPPepsiCo, maker of Pepsi and Mountain Dew drinks and Lays snacks, is among the bigger spenders on advertising. The impending change comes am...
- Yes Bank appoints Amresh Acharya as Head Global Indian BankingYes Bank said it aims to provide global Indians with best in class financial services offerings such as savings and deposit products, inves...
- Infosys appoints Scott Sorokin as head of digitalInfosys has appointed Scott Sorokin as global head of its digital business, as India’s second-largest IT services company looks to grow in ...
- Crayon Data to set up base in India in alliance with WPPSingapore-based big data startup Crayon Data is setting up India operations in association with WPP’s media agency conglomerate GroupM.
- Mindshare, Kinetic Worldwide bag 'Make in India' media mandate; DIPP to spend up to Rs 150 crore campaign annually“We have reached the final stages and these agencies are in the process of getting selected,“ Amitabh Kant, secretary, DIPP said.
- Mindshare topples Maxus, tops Indian media agency rankingsMindshare has emerged as the country’s top media agency, ending group firm Maxus’ four-year reign at the top of the qualitative ranking lis...
- Vikram Sakhuja likely to take up global role at GroupMVikram Sakhuja, the outgoing global CEO of media agency Maxus, is expected to take up a global role at parent firm GroupM, the world's larg...
- Indian mobile users prefer ads to be creatively stimulatingSmartphone and tablet users in India feel ideal mobile advertisements should be informative, creatively eye-catching and enhance their soci...
- Mindshare launches mobile marketing facility to cater to global clienteleMedia agency Mindshare became the first Indian agency to set up a mobile marketing facility to cater to its global clientele in Mumbai.
- Unilever includes India as one of its key market in media buying reviewUnilever has included India, one of its key market, in a global review of its media planning and buying services beginning next month.
- Mindshare Chennai adds some more powerMindshare the global media and marketing services network, and a part of the GroupM operations, has announced appointment of Kavitha Sriniv...
- Mindshare retains HUL media bizEnding seven months of speculation, Hindustan Unilever (HUL), the country's largest advertiser, has retained WPP-group owned Mindshare as i...
- Mindshare Brand Equity Compass on Feb 12Mindshare marketing & media network and Brand Equity come together to present Mindshare Brand Equity Compass 2009 on Feb 12..
- India Inc all set to lose Rs 163-croreMarketing and media plans are being furiously reworked to salvage big spends around the World Cup.
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