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MILLENNIAL COHORTS
A 50-year study of 1,037 children found that one childhood skill predicted who stayed healthier, wealthier, and happier as adultsA groundbreaking New Zealand study, now over 50 years old, reveals crucial links between early childhood self-control and adult well-being....
India has a story to tell in single malts that is not borrowed from Scotland or Japan: Alcobrew’s Romesh PanditaIn a freewheeling chat, Romesh Pandita, Chairman and Managing Director, Alcobrew Distilleries India, highlights how Indian single malts are...
Psychology says every generation secretly believes the next one is ‘ruining society’: From Baby Boomers to Gen Z, here’s why it keeps happeningThe psychology behind generational conflict suggests that disagreements between older and younger people are rarely only about fashion, sla...
Is Gen Z getting ‘dumber’? Video explains why IQ may be falling for the first time in human historyYoung adults, Gen Z, might be experiencing a decline in cognitive skills compared to their parents. This trend, observed by neuroscientists...
Late-night crypto trading rises in India, dip-buying seen during corrections: CoinSwitchA report by CoinSwitch shows Indian investors are most active in crypto trading between 10–11 PM, reflecting a preference for post-work hou...
ET Family Business Awards: Adding AI-care to the practice of good healthApollo Hospitals, India's largest healthcare network, is strategically embracing technology-led healthcare, focusing on digital integration...
Millennials and 401(k)s: How much is saved today, and what it signals for the futureMillennials’ average 401(k) balance is $67,300, far below Gen X and boomers. Median savings are only $65,000, showing many lag behind. Cont...
ANAROCK survey: Gen Z and millennials drive housing demand, boomers prioritise retirementANAROCK's survey reveals generational differences in India's property market. Millennials prioritize homes for family and lifestyle. Gen Z ...
Mind-Reading Gen Z: ET Snapchat Gen Z Index is the ultimate guide to understanding India’s largest demographicThe Economic Times, in collaboration with Snapchat and Kantar, introduces India's first Gen Z Index, revealing that brands must adapt to re...
Digital lending in India witnesses big transformation, thanks to two specific borrower groupsAccording to Redseer Strategy Consultants, digital lending is projected to account for 5% of all retail loans by FY28, up from 1.8% in FY22...
Under pressure from trendier and cheaper rivals, Fabindia seems to be in need of refreshAn inability to win the hearts of Gen Z and millennial cohorts is posing a challenge for the six-decade-old retailer, a pioneer of sustaina...
Catch ’em young! Can brands and boardrooms get it right for India’s largest consumer set, the Gen Z?Infosys co-founder Narayana Murthy stirred controversy by suggesting that India's youth work 70 hours a week. Gen Z, India's largest demogr...
Wary of good score, millennials and Gen Z actively track credit behaviour: StudyOneScore, an app to monitor credit scores, analysed data of 9 million (90 lakh) users across India. It found that more than 46 per cent of ...
Young India maximises work and play with a fluid lifestyle, chats with bosses on social media while on vacayThe survey finds that 72% millennials and 68% Gen Z celebrate festivals at work.
Gen-Z outpaces millennials in sales growth for fashion retailers post CovidMillennial parents were leading physical shopping activities and the Gen-Z is leading online shopping activities and emerged as enablers in...
TCS CEO says up to 59% of company's developers are now working on Agile areasHe added, “They have phenomenal knowledge pool - so how can we use technology to layer them with incremental technology skills and there wh...
Millennials borrowed most for medical expenses, consumer durables in 2019: ReportThe report analysed the data of over four lakh loan applications. The loan applications received outline multiple data points and key insig...
Why millennials are not a marketing shortcutIn India, the 400 million strong millennial segment in the age group 18-36 years (median age 29-32 years) has a collective spending power o...
Millennials may drive e-tailing growth at 30% till 2021: Report"It is further expected to grow at a compounded rate of above 30 per cent from 2016 to 2021, driven by the shift of millennials and younger...
Consumption of diamond jewellery falls 4 per cent in one year“In the four leading markets — the US, China, India and Japan —millennials spent nearly $26 billion on diamond jewellery last year.” Gareth...