Instagram 'Features': You can watch 90-minute podcasts, comedy shows and episodes inside the platform; long-form video option soonInstagram features: Instagram is testing a new long-form video feature called Features, which will let users watch horizontal videos lastin...
27 Oct, 2026, 12.20 PM IST
British investor Baillie Gifford fund marks down Dailyhunt parent amid revenue pressuresThe Schiehallion Fund pegged the fair value of its 1.3% holding in VerSe Innovation at $7.47 million, according to its portfolio disclosure...
27 Oct, 2026, 06.00 AM IST
India’s OTT market attracts new bets, but turning viewers into revenue remains toughIndia's OTT market continues to grow with new platforms targeting niche demographics and unique content offerings. Recent launches include ...
21 Oct, 2026, 01.10 AM IST
AI cloning opens new monetisation route for celebrities, creatorsArtificial intelligence is transforming the monetization landscape for film stars, cricketers, and digital creators. Licensing AI-generated...
05 Oct, 2026, 01.39 PM IST
As microdrama content explodes, ShareChat says the algorithm could determine what gets seenCharan said falling production costs and the use of artificial intelligence would lead to more stories being produced at greater speed. As ...
26 Sep, 2026, 12.51 AM IST
Dish TV hopes for a turnaround aided by smart TV VZY, e-Com solutions and content hubDish TV is launching new initiatives like VZY smart TV and ShopZop e-commerce to address subscription losses. The company's Watcho content ...
13 Sep, 2026, 11.09 AM IST
India’s microdramas could soon play the consolidation script as retention trumps acquisitionThe landscape of India's microdrama industry is evolving, shifting from an emphasis on acquiring users to nurturing and monetizing them. Cu...
01 Sep, 2026, 12.44 AM IST
AI leaders on automation; PM Modi debriefs space startupsBusiness leaders at the Economic Times World Leaders Forum said AI agents can reshape work, but governance and human accountability remain ...
24 Aug, 2026, 07.50 PM IST
Microdramas now take a macro share of viewers' interestMicrodrama content is attracting significant audience engagement, similar to long-form videos. This format combines short-form immediacy wi...
23 Aug, 2026, 11.51 PM IST
Microdramas boom in a shrinking Hollywood as studios chase a TikTok audienceMicrodramas are reshaping the Hollywood landscape by delivering concise, captivating episodes that resonate with audiences. This innovative...
18 Aug, 2026, 04.02 PM IST
Hollywood gets into the microdrama race as mobile-first storytelling draws stars and major studiosHollywood is diving headfirst into the world of microdramas, following the massive success of Issa Rae's 'Screen Time', which racked up an ...
26 Jun, 2026, 10.12 AM IST
India's new drama is about the fight for your 1-minute attentionIndia streaming platforms microdramas: Platforms are rapidly adopting microdramas, short, vertically shot melodramas. These bite-sized show...
02 Jun, 2026, 01.30 PM IST
Microdrama apps chase telco bundles as subscription growth lags despite download surgeMicrodrama platforms are partnering with telecom operators to combat market fragmentation and boost subscriptions. With over 20 apps and si...
23 Apr, 2026, 01.23 PM IST
Applause Entertainment, Story TV partner to tap India’s microdrama boomIn an exciting collaboration, Applause Entertainment and Story TV are uniting to revolutionize the way we consume drama on our phones. They...
17 Mar, 2026, 02.24 PM IST
India’s microdrama platforms touch $500 million annual revenue run rateMumbai is experiencing a microdrama revolution, with over 550 titles rolling out, each offering a narrative experience in concise, auto-scr...
28 Oct, 2025, 07.11 PM IST
The rise of micro-drama content in India: A new era in entertainmentIn a digital era, micro-drama applications are gaining immense popularity across India, catering to the audience's love for rapid storytell...
01 Oct, 2025, 06.09 PM IST
Kuku to expand global footprint with audio, video OTT offeringsKuku, an Indian storytelling platform, is poised for global expansion, targeting the US and Southeast Asia, including Indonesia, the Philip...
16 May, 2025, 11.22 AM IST