AI leaders on automation; PM Modi debriefs space startupsBusiness leaders at the Economic Times World Leaders Forum said AI agents can reshape work, but governance and human accountability remain ...
24 Aug, 2026, 07.50 PM IST
Microdramas now take a macro share of viewers' interestMicrodrama content is attracting significant audience engagement, similar to long-form videos. This format combines short-form immediacy wi...
23 Aug, 2026, 11.51 PM IST
Microdramas boom in a shrinking Hollywood as studios chase a TikTok audienceMicrodramas are reshaping the Hollywood landscape by delivering concise, captivating episodes that resonate with audiences. This innovative...
18 Aug, 2026, 04.02 PM IST
JioStar taps AI for shopping, TV movie night ideasJioStar is integrating generative AI for conversational content discovery and commerce. This technology allows users to find shows and prod...
09 Jul, 2026, 05.30 PM IST
Pocket FM shuts Pocket TV as rivals get aggressive on microdramaAudio entertainment firm Pocket FM is shutting down its microdrama vertical, Pocket TV, to concentrate on its core audio dramas and interna...
26 Jun, 2026, 11.16 AM IST
Hollywood gets into the microdrama race as mobile-first storytelling draws stars and major studiosHollywood is diving headfirst into the world of microdramas, following the massive success of Issa Rae's 'Screen Time', which racked up an ...
26 Jun, 2026, 10.12 AM IST
Audio book platform Kuku files confidential papers for up to Rs 3,500-cr IPOKuku Technologies, operator of Kuku FM and Kuku TV, is planning a Rs 3,000 crore IPO. The company aims for a Rs 15,000 crore valuation. Fun...
04 Jun, 2026, 11.11 AM IST
India's new drama is about the fight for your 1-minute attentionIndia streaming platforms microdramas: Platforms are rapidly adopting microdramas, short, vertically shot melodramas. These bite-sized show...
02 Jun, 2026, 01.30 PM IST
Microdrama apps chase telco bundles as subscription growth lags despite download surgeMicrodrama platforms are partnering with telecom operators to combat market fragmentation and boost subscriptions. With over 20 apps and si...
23 Apr, 2026, 01.23 PM IST
Rupee slide boosts IT; Gupshup’s valuation markdownThe rupee’s sharp slide could give IT firms a surprise Q4 bump. This and more in today’s ETtech Top 5.
03 Apr, 2026, 07.31 PM IST
India’s microdrama market braces for new wave of competitionThe market, currently estimated at $300 million, is projected to exceed $3 billion by 2030. Unlike traditional long-form shows, these are v...
02 Apr, 2026, 11.56 PM IST
Applause Entertainment, Story TV partner to tap India’s microdrama boomIn an exciting collaboration, Applause Entertainment and Story TV are uniting to revolutionize the way we consume drama on our phones. They...
17 Mar, 2026, 02.24 PM IST
India’s digital users shift from passive viewing to active participation: StudyIndians are actively engaging with digital entertainment, moving beyond just watching. Gaming is the top activity, surpassing OTT and short...
03 Nov, 2025, 05.15 PM IST
India’s microdrama platforms touch $500 million annual revenue run rateMumbai is experiencing a microdrama revolution, with over 550 titles rolling out, each offering a narrative experience in concise, auto-scr...
28 Oct, 2025, 07.11 PM IST
The rise of micro-drama content in India: A new era in entertainmentIn a digital era, micro-drama applications are gaining immense popularity across India, catering to the audience's love for rapid storytell...
01 Oct, 2025, 06.09 PM IST
Micro-drama OTT platform Flick TV raises $2.3 million in round led by Stellaris Venture PartnersGemba Capital and Titan Capital participated in this round. According to founder Kushal Singhal, the funds will be used to scale content pr...
10 Jun, 2025, 12.13 PM IST
Kuku to expand global footprint with audio, video OTT offeringsKuku, an Indian storytelling platform, is poised for global expansion, targeting the US and Southeast Asia, including Indonesia, the Philip...
16 May, 2025, 11.22 AM IST