Kuku TV Partners with Flipkart to Integrate SuperCoins Rewards into Subscriptions

Kuku TV has partnered with e-commerce platform Flipkart to allow users to earn and redeem Flipkart SuperCoins on eligible subscriptions to the microdrama streaming platform.

Under the partnership, users subscribing to Kuku TV through the Flipkart SuperCoins Rewards Store can receive up to 100% of their subscription value back in SuperCoins.

The coins will be credited to users' Flipkart accounts and can be redeemed against eligible offerings on Flipkart Minutes, Cleartrip, Myntra, Shopsy and participating partners across categories such as food, travel and accommodation.


Read more: EloElo eyes global expansion post $80 million fundraise, aims to build ‘Netflix of micro-drama’

The integration will also allow Kuku TV users to redeem their existing SuperCoins directly within the Kuku TV app. Initially, users can use SuperCoins to pay for up to 30% of the value of an eligible subscription.

The two companies have integrated their platforms through application programming interfaces (APIs) to enable SuperCoins transactions within the Kuku TV app.

The partnership will be expanded in subsequent phases to include SuperCoins redemption for subscription renewals, extensions and upgrades. Users may also be able to earn rewards through activities such as maintaining viewing streaks and visiting the app.

Read more: Emomee calls for stronger regulation of children’s digital content

Microdramas are short-form, vertically formatted video series consisting of 45 to several hundred episodes, typically around two minutes each. The format uses serialised storytelling, with individual episodes often ending on cliffhangers, and is designed primarily for viewing on mobile devices.

Sachin Singh, Head of Kuku TV, said the partnership would help the platform expand its reach by leveraging Flipkart's user base and rewards ecosystem.

He said Kuku TV has a library of thousands of microdramas across multiple languages, including AI-powered shows, and aims to make its content accessible to a wider audience through the collaboration.