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MICRODRAMA INDUSTRY
Lights, camera... microdrama! Big showmen hooked on new gig in townIndia's microdrama industry is experiencing significant growth, attracting investments from major entertainment companies and creators. Aam...- ShareChat hires creative directors as AI cuts microdrama costs by 40%: CTO Nitin JainNitin Jain told the Economic Times Digital that AI has lowered the barrier to entry for creators, while the company's engineers now supervi...
- From streaming to software, microdrama startups rewrite their growth pitchPeak XV Partners-backed Dashverse has discontinued its consumer platform DashReels and is looking to raise $30-40 million, largely for Fram...
- GPU bidding norms eased; Lenskart CEO on profitabilityHappy Thursday! Govt has lowered entry barriers for GPU bidders, but pricing concerns remain. This and more in today’s ETtech Morning Dispa...
- Lenskart, Nykaa, PhysicsWallah see Q2 profits surgeNew-age companies Nykaa, Lenskart, and PhysicsWallah reported strong numbers for the September quarter. This and more in today’s ETtech Top...
- Cyberattacks hit NBFCs; Pine Labs Q2 profit zoomsCyber criminals are targetting smaller NBFCs with specialised AI toolkits. This and more in today’s ETtech Top 5.
- Dashverse shuts DashReels, seeks $40 million for AI pushThe Bengaluru and San Franciscobased startup is pitching its businessto-business software platform, Frameo AI, to prospective investors as ...
- British investor Baillie Gifford fund marks down Dailyhunt parent amid revenue pressuresThe Schiehallion Fund pegged the fair value of its 1.3% holding in VerSe Innovation at $7.47 million, according to its portfolio disclosure...
- India’s OTT market attracts new bets, but turning viewers into revenue remains toughIndia's OTT market continues to grow with new platforms targeting niche demographics and unique content offerings. Recent launches include ...
- AI cloning opens new monetisation route for celebrities, creatorsArtificial intelligence is transforming the monetization landscape for film stars, cricketers, and digital creators. Licensing AI-generated...
- Automated chip design, physical AI lead startup activity across APAC: AWS execOn the sidelines of the StradVision media tour in Seoul, AWS's Tiffany Bloomquist said these trends were per the company's expectations for...
- AI could disrupt traditional entertainment studio model as production costs fallArtificial intelligence is revolutionising the landscape of entertainment production, offering creators remarkable cost savings. Smaller pr...
- Dish TV hopes for a turnaround aided by smart TV VZY, e-Com solutions and content hubDish TV is launching new initiatives like VZY smart TV and ShopZop e-commerce to address subscription losses. The company's Watcho content ...
- AI-assisted microdrama content share could rise to about 80% in 18 months: ExpertsArtificial intelligence is rapidly changing India's microdrama content creation landscape. AI-assisted production will likely reach eighty ...
- Flipkart launches standalone Minutes app, rolls out food delivery pilot ahead of BBD saleFlipkart has launched a standalone app for its quick commerce arm Flipkart Minutes, ahead of its Big Billion Days sale. The company is also...
- Amazon, Flipkart's multi-front war; India set for more GCCsHappy Wednesday! Amazon and Flipkart have broadened their bets as quick commerce platforms chip away at their share of user base. This and ...
- Flipkart, Amazon look beyond ecommerce as user share slipsAmazon and Flipkart are expanding into quick commerce, microdramas, OTT videos and food delivery as they lose active users to 10-minute del...
- India’s microdramas could soon play the consolidation script as retention trumps acquisitionThe landscape of India's microdrama industry is evolving, shifting from an emphasis on acquiring users to nurturing and monetizing them. Cu...
- Microdramas now take a macro share of viewers' interestMicrodrama content is attracting significant audience engagement, similar to long-form videos. This format combines short-form immediacy wi...
- From reels to episodes: 80% Indians embrace microdrama as new entertainment habitMicrodrama is now a mainstream Indian entertainment format, with most audiences preferring it. Viewers spend over fifteen minutes daily wat...
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