The Bengaluru-based company added $250 million in net ARR in the past 12 months and is Ebitda (earnings before interest, taxes, depreciatio...

Happy Wednesday! Amazon and Flipkart have broadened their bets as quick commerce platforms chip away at their share of user base. This and ...

Amazon and Flipkart are expanding into quick commerce, microdramas, OTT videos and food delivery as they lose active users to 10-minute del...

India’s digital media market crossed Rs 1 lakh crore in CY25 and is projected to grow rapidly through CY28, while television revenue declin...

The landscape of India's microdrama industry is evolving, shifting from an emphasis on acquiring users to nurturing and monetizing them. Cu...

Story TV is expanding into South India with original microdramas. The platform will produce over one thousand South Indian microdramas by M...

India streaming platforms microdramas: Platforms are rapidly adopting microdramas, short, vertically shot melodramas. These bite-sized show...

India's emerging microdrama market is set for growth. Experts predict business models focusing on viewer engagement and repeat viewing will...

Infosys closed FY26 with strong numbers aided by ⁠a pickup ⁠in demand from its banking, energy and communication segments. This and more in...

Microdrama platforms are partnering with telecom operators to combat market fragmentation and boost subscriptions. With over 20 apps and si...

The market, currently estimated at $300 million, is projected to exceed $3 billion by 2030. Unlike traditional long-form shows, these are v...

Pratilipi has launched Double Tap Films, India's first data-backed microdrama studio. This new venture will create short, vertical videos u...

Iconic cricket star MS Dhoni is making waves off the field by investing in Kuku, a dynamic platform redefining storytelling for mobile user...

Of the total raise, $50 million is primary capital, whereas the rest if secondary. Kuku FM said this investment will fuel expansion in AI a...

ReelSaga, a mobile entertainment startup founded in 2024 by Shubh Bansal, Shanu Vivek, and Ritesh Pandey, has secured $2.1 million in Seed ...

Swiggy’s net loss nearly doubled to Rs 1,081 crore in the fourth quarter, from Rs 555 crore a year ago. This and more in today’s ETtech Top...

Indian OTT platforms are changing their content. They are adding short microdramas for mobile users. Korean dramas are also becoming popula...