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MICRODRAMA
From reels to episodes: 80% Indians embrace microdrama as new entertainment habitMicrodrama is now a mainstream Indian entertainment format, with most audiences preferring it. Viewers spend over fifteen minutes daily wat...- Pratilipi to start IPO banker talks in September, eyes October appointmentPratilipi is preparing for an IPO, targeting banker appointment by October and FY27 revenue of Rs 400 crore. Its expansion into publishing,...
- Story TV bets big on South India with 1,000 original microdramasStory TV is expanding into South India with original microdramas. The platform will produce over one thousand South Indian microdramas by M...
- JioStar taps AI for shopping, TV movie night ideasJioStar is integrating generative AI for conversational content discovery and commerce. This technology allows users to find shows and prod...
- Lights, camera, AI: For entertainment companies, a prompt may come with copyright headacheIndian entertainment firms are heavily investing in AI for content creation, but a lack of clear copyright laws is creating significant own...
- Pocket FM shuts Pocket TV as rivals get aggressive on microdramaAudio entertainment firm Pocket FM is shutting down its microdrama vertical, Pocket TV, to concentrate on its core audio dramas and interna...
- Hollywood gets into the microdrama race as mobile-first storytelling draws stars and major studiosHollywood is diving headfirst into the world of microdramas, following the massive success of Issa Rae's 'Screen Time', which racked up an ...
- Sarvam gets state backing; Andy Jassy’s India visitHappy Thursday! The Indian government may soon end up taking a stake in Sarvam AI. This and more in today’s ETtech Morning Dispatch.
- Pocket FM begins reverse flip talks; eyes potential India IPOAudio entertainment startup Pocket FM is reportedly in discussions to shift its holding structure back to India, signalling potential plans...
- India's new drama is about the fight for your 1-minute attentionIndia streaming platforms microdramas: Platforms are rapidly adopting microdramas, short, vertically shot melodramas. These bite-sized show...
- Double Tap Films takes 21 Hindi microdramas global with TikTok partnershipDouble Tap Films, a Pratilipi studio, is distributing 21 Indian microdrama shows on TikTok in the US, Canada, Brazil, and Japan. This marks...
- Story TV launches 'Story TV Dailies': India’s first microdrama serials with daily episodesStory TV has launched Story TV Dailies, a groundbreaking serialised microdrama format. This new offering brings daily episodic drops in a v...
- India’s microdrama market likely to favour scaled winners as sector matures: BDOIndia's emerging microdrama market is set for growth. Experts predict business models focusing on viewer engagement and repeat viewing will...
- Microdrama apps chase telco bundles as subscription growth lags despite download surgeMicrodrama platforms are partnering with telecom operators to combat market fragmentation and boost subscriptions. With over 20 apps and si...
- India gets its first data-backed microdrama studio as Pratilipi launches Double Tap FilmsPratilipi has launched Double Tap Films, India's first data-backed microdrama studio. This new venture will create short, vertical videos u...
- Applause Entertainment, Story TV partner to tap India’s microdrama boomIn an exciting collaboration, Applause Entertainment and Story TV are uniting to revolutionize the way we consume drama on our phones. They...
- WinZO, Balaji Telefilms partner to build India’s first transmedia microdrama universeWinZO and Balaji Telefilms are launching India's first transmedia universe, merging stories and games across formats. This collaboration ai...
- Chinese microdrama creators turn to AI despite job loss concernsAI-made microdramas like China’s hit Strange Mirror of Mountains and Seas are reshaping entertainment, using tools such as ChatGPT and Midj...
- India’s microdrama platforms touch $500 million annual revenue run rateMumbai is experiencing a microdrama revolution, with over 550 titles rolling out, each offering a narrative experience in concise, auto-scr...
- OTTs bet on microdramas to keep viewers glued to screensIndian OTT platforms are changing their content. They are adding short microdramas for mobile users. Korean dramas are also becoming popula...
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