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MICRO CREATORS
Content flows in from villages now but for not much in returnIn 2025, a remarkable sixty-six percent of India's digital creators will emerge from non-metro regions. However, many of these creators str...- India can import capital, but not sovereignty; controlling silicon critical for future: ESSCI CEOIndia's shift towards semiconductor manufacturing represents a crucial strategy for asserting national autonomy. By fostering local chip pr...
- Two-thirds of India's creators now come from non-metros: ReportIndia's creator economy sees significant growth outside major cities. Most creators still only secure one paid brand campaign annually. Thi...
- Ankur Warikoo says India has an 'envelope problem'. Here's what he meansEntrepreneur Ankur Warikoo highlights India's "envelope problem," arguing that talent is overlooked due to a focus on credentials over abil...
- Legacy studios bet on mobile-first entertainment for next growth phaseIndia's established media giants like Yash Raj Films, Zee Entertainment, and Saregama are strategically investing in digital-first platform...
- Lights, camera, AI: For entertainment companies, a prompt may come with copyright headacheIndian entertainment firms are heavily investing in AI for content creation, but a lack of clear copyright laws is creating significant own...
- India’s development ladder after AI: What comes next?India’s future prosperity may increasingly depend on empowering its smaller economic units to become more productive using AI.
- India emerges as a hybrid video entertainment economy, driven by shifting audience preferencesIndia's entertainment landscape is transforming into a hybrid model, with audiences now dictating content, business strategies, and viewing...
- Psychology says women who keep tying and untying their hair unconsciously while working are often trying to regulate their brainsPsychology suggests this habit is usually not about looks at all. In many cases, it is the brain’s way of creating small moments of balance...
- Psychology says if you can't sleep until the trash is taken out, it may be about mental closure, not cleanlinessPsychology suggests that taking out the trash before going to bed is often the brain’s way of creating a sense of completion. It acts as a ...
- JioHotstar’s TADKA crosses 100 million users as short-form premium content gains tractionJioHotstar's TADKA platform has reached 100 million users. This milestone highlights the growing popularity of short-form video content in ...
- Modi 3.0 anniversary: Congress jabs govt with 'promise versus reality' documentThe Congress party has released a document critiquing the Modi government's performance over the past 12 years. The party claims that grand...
- West Bengal's electronics factory push; Fed jitters hit TCSWest Bengal is exploring ways to expand electronics manufacturing under EMC 2.0. This and more in today's ETtech Top 5.
- Micro-drama platform Bullet launches Trinetra AI—an AI filmmaking and content intelligence platform for micro dramasBullet, backed by Zee Entertainment Enterprises, has launched Trinetra AI, a platform that uses artificial intelligence for filmmaking and ...
- PM Modi’s high stakes push for sovereign AI faces reality checkIndia is striving to build its own artificial intelligence capabilities, aiming for self-reliance and global export. However, the nation fa...
- OPPO partners with Instagram to back India's growing creator economyOPPO is partnering with Instagram to empower India's booming creator economy, launching the Oppo Lumo image program. This initiative offers...
- India's new drama is about the fight for your 1-minute attentionIndia streaming platforms microdramas: Platforms are rapidly adopting microdramas, short, vertically shot melodramas. These bite-sized show...
- Instagram emerges as platform for anti-caste Indian artDalit and Bahujan artists are reshaping the landscape of digital expression, turning social media into dynamic exhibitions of resistance. T...
- Hollywood, Bollywood and AI: Who controls storytelling now?The landscape of entertainment is undergoing a dramatic transformation, thanks to artificial intelligence. Enhanced AI technologies are now...
- Micro-dramas are a big hit with TV writers, tooExperienced television writers are flocking to India's micro-drama sector. This new avenue offers higher content volumes and faster payment...
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