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MEDIA METRICS CONSUMER BEHAVIOR
Thursday Motivation Quote by Mark Twain: 'If you don't read the newspaper, you're uninformed. If you read the newspaper, you're...'Samuel Clemens, popularly recognized as Mark Twain, stands as a pillar of American literary heritage. His unique style intertwined humor wi...
Media measurement must shift from outputs to business outcomes: WPP Media’s Navin KhemkaTraditional media metrics alone do not guarantee business growth today. Brands must complement these with business metrics like lifetime va...
Psychology says people who always say ‘bless you’ after someone sneezes may have this psychological traitPeople who immediately say “bless you” are not necessarily more religious, empathetic or polite than others. However, the automatic respons...
CBIC hikes gold tariff value; check latest update on other key importsThe CBIC has kept tariff values unchanged for several imported goods. Crude palm oil and soybean oil values remain the same for importers. ...
Psychology says people who can’t stop at one cookie after opening the jar may be responding to more than hungerStrict dietary restraint can interact with cravings and reduced self-control in complicated ways. Research suggests that people with higher...
Psychology says people who lower their voice when someone nearby lowers theirs may automatically follow social cuesPeople who naturally lower their voice when someone nearby does the same may be responding to a combination of social cue detection, vocal ...
Psychology says people who check their phone after hearing someone else's notification may have developed a learned attention cueChecking your phone after hearing someone else's notification can be a small but revealing example of howlearning, attention, and habit int...
In 2014, NASA sent 800 ants to the International Space Station to study how they search without gravity; some spent seconds tumbling through the airResearchers sent ants to the International Space Station to investigate their behavior under microgravity. This unique environment posed ch...
In 2014, NASA sent young and older mice into space; within 9 to 11 days, the younger ones began running group laps in zero gravityIn 2014, NASA launched a group of twenty mice to the International Space Station for groundbreaking research. Remarkably, the young mice ex...
Psychology says women who keep asking for permission even if they have the right to decide may be carrying more than patriarchyWomen who repeatedly ask for permission are not necessarily insecure, indecisive or incapable. In some cases, the behavior may be influence...
Asia Rice: India rates climb to 1-year highs on African demand, poor monsoon rainsIndia's 5% broken parboiled variety was quoted at $364-$369 per ton this week, up from last week's $362-$368. Indian 5% broken white rice ...
In 1970s, silver carp were brought to the US for aquaculture. Now the jumping fish threaten a $20 billion Great Lakes industryInvasive silver carp are rapidly approaching the Great Lakes, raising alarm over potential ecological and economic damage. The recent detec...
Actor R Madhavan shares video of baby elephant getting ‘jealous’ after seeing its mother carry a puppy. What the calf does next is too cuteActor R Madhavan delighted fans with a viral video of a baby elephant who showed signs of jealousy when its mother picked up a puppy with h...
Psychology says people who check their phone immediately after waking up may be seeking more than notifications - What this everyday habit could reveal about their mindsetInstantly reaching for our phones upon waking is a reflection of ingrained routines and an adventurous spirit. This action is often fueled ...
Hawk Fire near Reno forces 42,000 to evacuate as wildfire rapidly spreads in US' NevadaA fast-moving, wind-driven wildfire near Reno, Nevada, has forced about 42,000 people to evacuate, while another 45,000 have been urged to ...
Psychology says people who never throw food aren't just saving money: What this behavior reveals?Psychology says people who never throw food aren't simply being difficult or overly frugal. Their behavior may be linked to fear of scarcit...
Psychology says people who immediately remove price tags from new clothes may be psychologically transitioning from purchase to ownershipImmediately removing a price tag may be less about the piece of cardboard itself and more about what it represents. The tag belongs to the ...
Psychology says people who always praise boss aren't necessarily happy at work: What this behavior reveals?Psychology says people who always praise boss aren't always genuine admirers. Constant praise at work can be linked to impression managemen...
Psychology says people who walk through an entire store before choosing anything may be resisting impulsive decisionsNobody wants to make a purchase only to discover a better or more affordable option a few minutes later. Taking time to browse the store fi...
In 2017, California cattle ate an estimated 11.6 billion pounds of grass that could become wildfire fuel; researchers say grazing can reduce fire hazards in some rangelandsIn 2017, California's cattle devoured billions of pounds of vegetation, significantly aiding in wildfire intensity reduction. By efficientl...