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MEDIA MEASUREMENT BUSINESS OUTCOMES
Media measurement must shift from outputs to business outcomes: WPP Media’s Navin KhemkaTraditional media metrics alone do not guarantee business growth today. Brands must complement these with business metrics like lifetime va...- Study of 5,227 kids find early social media use linked to lower maths and language scores. Studies reveal one way to reduce impactRecent studies suggest early smartphone use may negatively impact academic performance. Research indicates social media exposure can affect...
- Making smarter study abroad decisions amid visa and ROI uncertaintyIndian students now prioritize career outcomes and affordability over brand prestige abroad. Visa security and degree return on investment ...
- In the AI era, your job will be measured by outcomes, not hours worked: Automation Anywhere’s Ankur KothariAs new operating models, backed by automation, begin to take shape in enterprises and businesses, the workforce should prepare itself for a...
- Three Dimensions of HR Excellence: Where people-strategy meets business impactThe workplace is rapidly evolving, demanding that HR functions move beyond traditional roles to drive measurable business impact. The Econo...
- ET Product of the Year Awards 2026: Where enterprise innovation meets measurable impactThe ET Product of the Year Awards 2026 are shifting the focus of enterprise technology evaluation from features to tangible business outcom...
- Bain, Anthropic partner to accelerate enterprise AI adoptionBain & Company has partnered with AI firm Anthropic for global business deployments. This collaboration combines Bain's expertise with Anth...
- Trump says he's considering renaming Lake Ontario as 'Lake America' as trade war escalatesPresident Donald Trump is considering renaming Lake Ontario to Lake America. This move comes as trade tensions between the United States an...
- Enterprise Voice AI in India: How AI-powered voice technology is scaling across businessesEnterprise Voice AI is moving from pilots to production, helping businesses deliver faster, multilingual customer interactions at scale. Th...
- ET World Leaders Forum: Cricket is a great investment but rights costs have run out of control, says JioStar's Uday ShankarJioStar vice chairman Uday Shankar said sports, particularly cricket, has been a major investment for the company, helping it build a digit...
- The Economic Times HR Excellence Awards 2027: Recognising the people strategies shaping tomorrow’s workplaceThe Economic Times HR Excellence Awards 2027 have been unveiled to honor organizations, teams, and leaders who excel in human capital manag...
- What Will Define the Next Chapter of Enterprise AI? Octave Shares Its Perspective.Artificial Intelligence (AI) has rapidly moved from experimentation to enterprise adoption. Yet as organisations race to deploy increasingl...
- ‘Real life has a lot of Test matches’: Jaishankar says diplomacy cannot always be reduced to T20-style quick winsS Jaishankar, the External Affairs Minister, articulated that effective diplomacy requires a long-term perspective and patience, much like ...
- AI reshapes India's IT services sector contracts as clients demand more for lessOutsourcing giants like Tata Consultancy Services, Infosys, Wipro, HCLTech and Cognizant are rejigging business models, increasingly tying ...
- AI reshapes India's IT services sector contracts as clients demand more for lessIndustry executives also say they are losing some work entirely as customers use AI to shift tasks in-house, while all the uncertainty that...
- Nielsen prepares for ‘agent-first’ media world as AI reshapes content, ad measurementNielsen is preparing for an “agent-first” media landscape where AI agents could increasingly determine the content and advertising users en...
- Small towns emerge big growth driver for connected TV in IndiaConnected TV households in India now number sixty-two to sixty-five million viewers. Growth is significantly higher in smaller towns and ru...
- Australia secures court-enforceable child safety undertaking from RobloxThe agreement marks an incremental win for the eSafety Commissioner as it seeks to use its enforcement powers to make online platforms co...
- RBI deputy governor Murmu calls for focus on meaningful financial inclusionBanks must measure financial inclusion by effective usage and informed decisions. Technology shifts and consumer behavior necessitate respo...
- Sonata Software appoints Hariprasad Rebala as chief AI officerSonata Software has appointed Hariprasad Rebala as its new chief AI officer. Rebala joins from Gnani.ai, bringing extensive AI and IT servi...
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