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MEDIA CONSUMPTION TRENDS IN INDIA
ITC sees demand momentum sustaining in H2; bets on premiumisation and healthy productsITC anticipates strong demand in the latter half of FY26, boosted by festive celebrations. Premium and super-premium product growth is evid...- Connected TV gains ground as advertisers seek audiences beyond traditional TV: ReportConnected TV viewership in India is rapidly growing, reaching millions of viewers. Advertisers can now reach audiences not available on lin...
- Gen Z in 'high spirits' as boomers wind downYounger Indians aged 21-28 are drinking alcohol more frequently than before. This trend challenges the idea that Gen Z avoids alcoholic bev...
- India poised to become one of world's top premium alcobev markets: Diageo India CEONew Delhi is set to become a major premium alcoholic beverage market in the next decade. United Spirits Ltd, also known as Diageo India, pl...
- What is this viral thing that looks like gulab jamun but tastes like coconut laddoo?A Brazilian sweet called Bala Baiana is going viral on Instagram, with many users comparing it to gulab jamun because of its striking resem...
- A $2.5 billion FII buying has domestic investors asking: Is foreign money shifting to India?Foreign investors bought Indian equities in July after significant selling periods. This return follows easing geopolitical concerns and im...
- Dr Shriram Nene is all praise for Harsh Goenka's Hass avocado harvest, says India has huge untapped potential for avocado farmingHarsh Goenka announced Harrisons Malayalam's first commercial harvest of Hass avocados, marking a significant milestone for avocado cultiva...
- Govt sops key as India’s chip market set to explode to $350 billion by 2035By 2035, India could be consuming $350 billion of semiconductor devices and components under the parlay, it said.
- Largecap funds no longer the best bet? Edelweiss CIO Trideep Bhattacharya explains why flexicaps may win nowEdelweiss CIO Trideep Bhattacharya argues that largecap funds may be losing their edge due to structural market share shifts. He favours fl...
- HDFC Bank, HCL Tech among 143 companies to announce earnings this weekThe June quarter earnings season is set to accelerate with 143 companies, including HDFC Bank, Reliance Industries and HCL Tech, scheduled ...
- Brands divided on influencers: HUL, Myntra scale creator push; Amul stays old schoolIndian consumer brands exhibit contrasting views on the efficacy of influencer marketing for engaging customers. Companies such as Hindusta...
- No Facebook, Instagram for Indian kids below 16? PM Modi's Australia praise fuels debate over social media curbsIndia may introduce age-based social media restrictions, following Australia's lead. Prime Minister Modi praised Australia's approach to pr...
- El Nino emerges as key risk to FMCG demand, weak monsoon could weigh on rural consumptionIndia's FMCG sector faces headwinds as El Nino threatens a weaker monsoon. A deficient monsoon could hurt agricultural output and weaken ru...
- Hormuz & Iran war can slow India down but not hold it backDespite the Iran war, Strait of Hormuz risks and elevated crude oil prices, the IMF expects India to remain one of the world's fastest-grow...
- India's richer middle class is living a more dollar-linked life while earning in rupeesDollar spending India: The country's expanding middle class now spends more on foreign goods and services. International travel and oversea...
- India at cusp of 'snacking renaissance'; L Catterton bets on healthy snacking, branded foodsExpressing enthusiasm for India's rising consumption trends, L Catterton zeroes in on the healthy snacking and branded foods market. Having...
- El Nino threatens to fuel coal power surge in India, study saysA potential super El Niño could put more pressure on India's power grid than any other country's and slow its transition away from coal, ac...
- Middle class, aspirational consumers to drive 93% of India's spending by 2036: SitharamanIndia's middle class is poised to fuel significant economic expansion, with 93% of all spending expected to originate from this segment by ...
- El Nino impact in sight even as top FMCG firms bet on rising India consumptionIndia's top retail firms anticipate robust April-June revenue growth, fueled by steady consumer demand and improving rural sentiment. Compa...
- 'They will watch a 3hr podcast if...': Ankur Warikoo says Gen Z doesn't have a short attention span, just a faster rejection spanEntrepreneur Ankur Warikoo has ignited a debate on social media, asserting that Gen Z possesses a 'faster rejection span' rather than a sho...
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