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MARTECH INDUSTRY
How AI Is changing marketing from guessing to precise, measurable outcomesET Most Innovative AI Product Awards 2026 recognises impactful AI solutions. Marketing & Customer Engagement highlight data-driven strategi...- HCL Technologies shares in focus after India launch of AI-first MarTech platform Unica+HCL Technologies’ software arm has launched HCL Unica+ in India, an AI-first MarTech platform designed for the Intelligence Economy. Aimed ...
- New AI-first marketing platform HCL Unica+ eyes $94 billion martech opportunityThe software division of HCLTech unveiled an AI powered marketing technology (martech) platform HCL Unica+ on Tuesday. The platform, which ...
- Times Internet’s Satyan Gajwani named Co-Chair of IAMAI Digital Advertising CouncilSatyan Gajwani is now the Co-Chairperson of the Internet and Mobile Association of India’s Digital Advertising Council. Priya Choudhary wil...
- Reema H. Kundnani quits Brookfield PropertiesWith over 26 years of experience across real estate and technology, Kundnani played a pivotal role in strengthening Brookfield’s India busi...
- LIC launches marketing tech platform under project DIVE; set to redefine customer engagementState-owned Life Insurance Corporation of India (LIC) has launched its MarTech platform, marking the first significant step in its Project ...
- Planning a mid-career transition to marketing tech? Check out the in-demand roles, skills, and moreThe marketing technology (martech) sector is booming, creating opportunities for mid-career professionals with tech and non-tech skills. Pr...
- Martech jobs on the rise as digital avenues become prominent in marketingDigitalization has permeated all sectors, including marketing, which is now adapting to significant shifts in consumer behavior through the...
- Senior-level adtech and martech roles combine creativity, tech and business senseThe adtech (advertising technology) and martech (marketing technology) sectors require a unique balance of creativity, business acumen, and...
- SanchiConnect, YourNest Venture Capital launch accelerator for deeptech hardware and software startups with Core IPThe program is open to startups in a wide range of sectors including agritech, adtech, biotech, consumer/retail, energy, martech, manufactu...
- Why generative AI is significant for businesses to gain a competitive edgeA recent Adobe research shows that Indian brands are yet to fully embrace generative AI. The Asia-Pacific analysis covered a sample of 5,02...
- Sidharth Rao, founder of digital ad agency Webchutney and Punt Partners, diesRao launched Webchutney in 1999 which was acquired by the Japanese multinational media network Dentsu in 2013.
- Ekalavya Hansaj plans to develop the next generation ad tech solution"The advertising space and martech industry has changed in the last one decade. Covid-19 has accelerated this change in a lot of things and...
- Japan's advertising Co Hakuhodo picks up 51% in MA&THJapanese advertising major Hakuhodo has acquired a 51% stake in Indian brand and entertainment agency group Marching Ants & Trigger Happy E...
- Webchutney founder Sidharth Rao starts a new martech ventureSidharth Rao had co-founded one of India’s first and top digital agencies, Webchutney, in 1999, which was later acquired by Japanese multin...
- Aiming for 30% revenue growth, 200 bps margin expansion: Bhanu Chopra, RateGain Travel Tech"The immediate focus of the company is to continue to build on this momentum and increase penetration in our existing client base as we loo...
- Saurabh Varma sets up platform-first martech firm WondrlabSaurabh Varma, the former CEO of Publicis Communications, who had quit the creative communications hub of the French multinational advertis...
- Impact of tech on jobs: The future still needs humans, but of a different kindThe future will belong to a new breed of talent, the ones that are multi-dimensional and are able to navigate a constantly changing world w...
- Indian IT cos and startups finding prospects in marketing tech sectorAccording to the report, the country’s marketing technology sector is expected to be worth $60 billion by 2025 and Indian IT can garner a l...
- Polish mining, gear makers bullish on Indian marketIn fact, a host of mining companies from Poland has floated Polska Technika Górnicza SA to promote mining equipment manufacturers.
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