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MARKETING STRATEGY
D-Street poised for positive start as GIFT Nifty signals gainsIndian equity markets enjoyed a rally, spurred by robust buying in major stocks such as Reliance Industries. Analysts pegged immediate supp...- Binance hack raises crypto security fears: Why are Strategy and Bitmine still buying Bitcoin (BTC USD) and Ethereum (ETH USD)? What did Michael Saylor and Tom Lee sayStrategy purchased 811 BTC USD worth more than $65 million, its largest acquisition since late September, while Bitmine added $19 million i...
- Reliance Consumer expands Independence biscuit portfolio with nine variantsReliance Consumer Products Ltd will launch an expanded Independence biscuit portfolio consisting of nine variants. These products aim to ca...
- IndiGo to consider hedging fuel as it ventures on long haul routesIndiGo is evaluating the possibility of hedging fuel costs as it plans for long-haul international operations. The airline's planned introd...
- Diwali investment picks 2026: 10 fund managers reveal promising opportunities and risks to watchThis Diwali, investment experts advise a strategic approach focused on asset allocation rather than luring high-growth stocks. Sectors like...
- ET Wealth Expo: How should investors deploy Rs 10 lakh over next 10 years? Prateek Agrawal of Motilal Oswal AMC explainsInvestors building a Rs 10 lakh mutual fund portfolio with a 5-10 year horizon should focus on growth-oriented strategies and consider dive...
- Silver loses more than half its value from record high: What went wrong and will it recover?Silver has plunged more than 58% from its February record high of nearly $120 an ounce to around $50, as profit-booking, weaker industrial ...
- How did Ty Warner build a billion-dollar fortune in America? What was the secret behind Beanie Babies' success?Ty Warner, a Chicago native born in 1944, skyrocketed to fame with the launch of Beanie Babies in 1993. He masterfully crafted demand by re...
- Wealthy Indians sit on cash, prepare to deploy funds across markets over next 12-24 months: Joint MD & CEO Systematix Private WealthWealthy Indian investors are holding liquidity and planning phased investments across diverse market segments. The focus is on both domesti...
- EAM Jaishankar slams sanctions, chokepoints disrupting global energy trade, holding prices hostageS Jaishankar highlighted the challenges posed by disruptions in global oil supplies during the G20 meeting. He pointed out that the current...
- Amazon steps up creator investments as it looks to convert social media influence into salesBetween January and September, creator content influenced 42 million customers on Amazon, of whom 28 million made a purchase. A total of 13...
- Godrej Consumer bets on new categories amid commodity inflationGodrej Consumer Products is entering new categories such as stain removers and premium hair color. The company has introduced Godrej Zap an...
- As crypto markets mature, technical analysis moves to the core of investor strategyCrypto investing has evolved from hype-driven participation to a focus on technical analysis and structured decision-making. Investors are ...
- Diwali Special: How to review your mutual fund holdings & improve portfolio efficiencyDiwali serves as an ideal occasion for investors to examine their mutual fund portfolios and enhance efficiency. It is crucial to identify ...
- Brands need to shift to ‘Bharat-first’ strategy as digital usage growsTo effectively connect with rural customers, brands should embrace a 'Bharat-first' advertising philosophy. Digital channels are increasing...
- Telenor sees AI shoppers testing its premium mobile pitchThe Norwegian operator's "more-for-more" strategy adds benefits to subscriptions to encourage higher spending. Its task is to make those ex...
- byteXL strengthens leadership team to fuel AI and skilling pushbyteXL has appointed four senior executives across operations, business, strategy and finance as it prepares to scale its institutional net...
- SIFs offer a middle ground between arbitrage and equity risk: AlphaGrep MF CEO Bhautik AmbaniWith investors caught between low-risk arbitrage funds and high-risk equity, PMS and AIF products, AlphaGrep Mutual Fund is positioning its...
- Advent International raises $30 billion, including nearly $27 billion for its 11th flagship buyout fundAdvent International has successfully raised $30 billion, with $27 billion designated for its latest flagship fund. The new mid-market stra...
- Retail investors return to equities with Rs 10,572 crore buying in SeptemberAfter two months of silence, September marked the return of retail investors to the secondary market, as they invested ₹10,572 crore in equ...
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