Searched for
MARKETING ZIPPO
Vijay Mallya lives on Rs 4.5 lakh a week after British court orderThe flamboyant businessman is accused by more than a dozen Indian banks of willfully defaulting on about $1.4 billion in debt for his Kingf...
09 Dec, 2017, 02.50 PM IST
The legend of Zippo lightersEvery man has a story about their Zippo origins. David Warfel, the company’s global marketing director is no different.
01 Apr, 2015, 04.02 PM IST
Independent artistes try to cut through clutter of Bollywood masala music; sponsorships pour inThe sponsorship market for indie music is estimated to have hit `100 crore in 2014, and could grow five-fold in five years.
21 Dec, 2014, 04.00 AM IST
- Traveller’s diary: Food, sport, music and dance experiences around the world
Food, Sport, Music and Dance — there are a number of experiences to be had around the world this month. Fasten your seat belts.
16 Nov, 2012, 07.03 AM IST
Fetise: Making money through a male-oriented shopping portalTheir intention was not to shatter the myth. But the four men who launched Fetise.com, proved, me like to shop, if only via the Internet.
30 Jan, 2012, 08.53 AM IST
- Surround Sound: Advertisers play right notes to woo customers
From fancy bits and bobs of tunes to non-lyrical sound bytes, companies are trying every trick.
16 Nov, 2008, 03.31 AM IST