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MARKETING ZIPPO
The lighter touch as wisdom to shareLighters, the cheap Rs 10-15 ones that most have to dispose of when they enter airports and feel no pain is one of the major reasons by hig...- Brands see better sense in running own etail platformsBrands like Haldiram’s prefer to go their own way online rather than sell through marketplaces such as Amazon or Flipkart.
- need2know: Budget cues for your day on D-StreetHere’s a lowdown on top Budget triggers that may move market on Friday.
- Vijay Mallya lives on Rs 4.5 lakh a week after British court orderThe flamboyant businessman is accused by more than a dozen Indian banks of willfully defaulting on about $1.4 billion in debt for his Kingf...
- The legend of Zippo lightersEvery man has a story about their Zippo origins. David Warfel, the company’s global marketing director is no different.
- Independent artistes try to cut through clutter of Bollywood masala music; sponsorships pour inThe sponsorship market for indie music is estimated to have hit `100 crore in 2014, and could grow five-fold in five years.
- Traveller’s diary: Food, sport, music and dance experiences around the worldFood, Sport, Music and Dance — there are a number of experiences to be had around the world this month. Fasten your seat belts.
- Fetise: Making money through a male-oriented shopping portalTheir intention was not to shatter the myth. But the four men who launched Fetise.com, proved, me like to shop, if only via the Internet.
- Surround Sound: Advertisers play right notes to woo customersFrom fancy bits and bobs of tunes to non-lyrical sound bytes, companies are trying every trick.
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