JioStar, the streaming venture backed by Reliance and Disney, plans to significantly expand AI-generated content on JioHotstar after the st...

India streaming platforms microdramas: Platforms are rapidly adopting microdramas, short, vertically shot melodramas. These bite-sized show...

Dalit and Bahujan artists are reshaping the landscape of digital expression, turning social media into dynamic exhibitions of resistance. T...

WPP Media India declared brands face "permanent disruption" due to AI, quick commerce, and evolving consumer behavior, reshaping marketing ...

The On Brand with Jimmy Fallon revolved around a simple yet unconventional concept: transforming marketing into a reality competition. The ...

Major production houses are exploring micro-drama format as a test bed for IP and branded content opportunities.

Cricket in India is becoming more than just a sport. Broadcasters and streaming services are creating new shows and content around crickete...

Sanam Bewafa's 1991 success launched Chandni as an overnight sensation. However, a restrictive three-year contract with director Saawan Kum...

Kayla Jade's client offered cash just to watch her eat: Australian OnlyFans creator Kayla Jade has revealed the strangest client requests s...

The market, currently estimated at $300 million, is projected to exceed $3 billion by 2030. Unlike traditional long-form shows, these are v...

In an exciting collaboration, Applause Entertainment and Story TV are uniting to revolutionize the way we consume drama on our phones. They...

The Pitampura cinema is the second property developed under the company’s asset-light model, wherein investment is shared between the mall ...

A recent survey by Pocket FM reveals audio series are gaining significant traction in India, particularly among young adults. Nearly half o...

Pramod Arora, CEO, growth & investment at PVR Inox, said the company is pursuing a dual-track strategy by expanding its mainstream multiple...

Streaming platforms are experimenting with a variety of formats, from unscripted bootcamp-style shows to fictional dramas. This reflects a ...

The company said that with this additional capital infusion, it will look to double its strategic priorities to strengthen its audio series...

The startup plans to use the fresh capital to scale up operations, build a community of content creators, expand its presence across geogra...