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Coca-Cola to bring sports drink BodyArmorLyte to India, expects ThumsUp, Sprite to be $2 bn brandsCoca-Cola is set to introduce BodyArmorLyte, Honest Tea, and expand its Vitaminwater line in India this summer. The company anticipates Thu...- Maaza crosses billion dollars in salesCoca-Cola's Maaza, a mango fruit-based drink, achieved billion-dollar brand status in 2024, making it the company's 30th billion-dollar bra...
- Maaza to be another billion-dollar brand for Coca-Cola in 2 yrs; not worried about entry of RelianceIt expects the rural market to bounce back on the back of favourable factors such as good monsoon, pick-up in the jobs market and governmen...
- Sprite becomes billion dollar brand in IndiaSprite is the second brand in Coca-Cola India’s portfolio to breach billion dollars in annual sales, after Thums Up cola. In January this y...
- Amul enters the fruit juice marketThe move to launch fruit juices comes after the Amul strengthened its portfolio with chocolate based products in past couple of years.
- DS Group to take on Frooti, Maaza with Pulse MangoAs reported by TOI in April, Pulse candy had reached Rs 100 crore within eight months of its launch, equalling the record of Coke Zero, Coc...
- Parle Agro's Frooti beats PepsiCo's Slice to win back no. 2 slot after a decadeFrooti had a share of 25.6% in India’s Rs 6,300-crore mango drink category against Slice’s 23.4% in the quarter ended March, said industry ...
- Coca-Cola launches sugar-free soft drink 'Coca-Cola Zero' to bolster its portfolioCoke Zero follows the launch of Maaza Milky Delite another 'healthy' beverage in Punjab and Kolkata by Coca-Cola.
- Coca-Cola launches 'Maaza Milky Delite' in PunjabThe mango pulp for 'Maaza Milky Delite' will be procured locally, while the reconstituted milk is being sourced from different suppliers in...
- Coke to beef up portfolio, enter dairy segment in IndiaInterestingly, senior executives at the Atlanta-based company are unfazed by the fact that Diet Coke, a sugar-free soft drink, is already p...
- Coke, Pepsi hike prices, add new pack sizesCola majors PepsiCo and Coca-Cola are resorting to a slew of measures from hiking price to introduction of non-standard pack sizes to escap...
- With Frooti and Tata Tea in his kitty Shah Rukh Khan is the top Bollywood star in endorsement bandwagonIndustry sources say Shah Rukh Khan is known to charge Rs 3.5-4 crore for a day annually for each brand endorsement.
- Bharti Walmart forays into beverages segmentThe fruit-based beverages will be available in different flavours, including mango, lemon, apple, litchi, pineapple and guava.
- Coca Cola India enters juice market with Minute Maid launchCoca-Cola India today entered the Rs 100-crore juice market with its ''Minute Maid'' brand where it will compete against market leaders.
- Coca-Cola set to take plunge in juice marketCoca-Cola India is readying itself for a big summer push as it enters the pure juices market dominated by arch-rival PepsiCo's Tropicana an...
- Coke enters dairy segment with Maaza Milky DeliteCoca-Cola India on Tuesday forayed into the dairy segment by launching milk-based beverage, Maaza Milky Delite.
- Coca-Cola announces launch of Burn in IndiaBeverages maker Coca-Cola today announced its foray into the energy drink segment in India with the launch of 'Burn'.
- Bisleri to foray into spate of beveragesBisleri International chief Ramesh Chauhan’s ambitious plans to foray into a spate of beverages, including health drinks, sugar-free juices...
- Wipro, Coke, Danone thirsting for BisleriGlobal and Indian giants such as France’s Danone, Coca-Cola and Wipro are in talks with Ramesh Chauhan to buy Bisleri.
- Fruit drinks ready for an encoreFruit drinks, which gained last year from the pesti-cola controversy and the fruit juice price hike last year, are expected to do an encore...
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