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MAAZA BRAND VALUE
Maaza crosses billion dollars in salesCoca-Cola's Maaza, a mango fruit-based drink, achieved billion-dollar brand status in 2024, making it the company's 30th billion-dollar bra...- Coke is still a challenger brand in India and that mindset helps: John Murphy, Global President, Coca-ColaIndia is a top-five volume growth priority market for the Atlanta, US-based company. Coke still trails Thums Up cola and Sprite in India - ...
- Tata Consumer Products to acquire packaged water giant Bisleri for about ₹7,000 croreTata Bisleri deal: Chauhan doesn't see any point in holding minority stakes after selling the business. "What will I do with it when I am n...
- Tata Group in talks with Bisleri to acquire a stake in the packaged water companyThe Tata Group houses its consumer business under Tata Consumer Products Ltd (TCPL) which also sells packaged mineral water under the brand...
- Maaza turns the fastest growing brand for Coca-ColaThe company is stepping up nutrition as a core growth vertical globally as well as in India, and is investing heavily in dairy and glucose-...
- Coca-Cola logs 6 pc unit case volume growth in Q3 on better sales in India, other emerging marketsThe company is witnessing a recovery in its out-of-home channels, which was impacted after the pandemic-induced travel restrictions in the ...
- Coca-Cola is yet to crack the code in Indian market: John Murphy“In India we have leader brands, but we have an industry that is very underdeveloped,” John Murphy, President of the Asia Pacific Group of ...
- Pepsi's Tropicana loses 5% of market while Dabur's Real gains 2.5% shareNew entrant ITC’s B Natural and ethnic drinks maker Paper Boat — both marginal players — have gained slightly in the period, the data show.
- DS Group to take on Frooti, Maaza with Pulse MangoAs reported by TOI in April, Pulse candy had reached Rs 100 crore within eight months of its launch, equalling the record of Coke Zero, Coc...
- Coca Cola to enter dairy drinks segment in India, roll out Vio brandBeverages major Coca Cola announced its foray into value-added dairy drinks segment in the Indian market with Vio brand, which will make it...
- Coke to beef up portfolio, enter dairy segment in IndiaInterestingly, senior executives at the Atlanta-based company are unfazed by the fact that Diet Coke, a sugar-free soft drink, is already p...
- A few breakaway brand campaigns that stand apartGlobal events occurring around us - like the riots in Brazil, Istanbul, and the Arab Spring - are testament to the fact that leaders can ne...
- Coca Cola sales volume grows 15% in India in Q3Coca Cola today reported a 15% increase in growth in sales volume in India for the third quarter ended September 28 on the back of strong d...
- Bharti Walmart forays into beverages segmentThe fruit-based beverages will be available in different flavours, including mango, lemon, apple, litchi, pineapple and guava.
- Maaza sours Bisleri ties with Coca-ColaRamesh Chauhan, chairman of Bisleri International has accused Coca-Cola of ‘stealing’ the IPR for Maaza. Go nutty for good health
- Bisleri's Ramesh Chauhan offers to buy back Limca BookThe book went along with Maaza, Thums Up, Citra, Goldspot, Rim-Zim and Limca when Mr Chauhan sold these brands to Coca-Cola in 1993.
- Wipro, Coke, Danone thirsting for BisleriGlobal and Indian giants such as France’s Danone, Coca-Cola and Wipro are in talks with Ramesh Chauhan to buy Bisleri.
- Bisleri sells Maaza brand for global mkts to bottlersThe Bisleri group (Parle Exports)-promoted soft drinks company, Maaza Beverages, has sold the trademark rights of Maaza for the internation...
- Fruit drinks ready for an encoreFruit drinks, which gained last year from the pesti-cola controversy and the fruit juice price hike last year, are expected to do an encore...
- 'Brand valuation is a mere ego trip'Ramesh Chauhan, the creator of brands such as Thums-Up, Maaza, Limca and Bisleri opens up to ET.
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