From YouTube sensation to boxing powerhouse, Jake Paul's net worth is projected between $100-200 million by 2025. His boxing career, booste...

The UAE has broadened its Golden Visa program to attract global talent by offering 10-year residencies to various professionals. Recent exp...

Olympic gold medals are now tarnishing quickly, leading to over 100 athletes requesting replacements. The medals, designed by luxury brand ...

Gukesh's World Chess Championship victory has propelled him into the spotlight, attracting potential brand endorsements. His win is expecte...

French luxury brand LVMH has secured a 10-year sponsorship deal with Formula 1. This partnership includes its Louis Vuitton, Moet Hennessy ...

Indian brands like Radico Khaitan, Adani Group, and JSW sponsor athletes for Paris Olympics. Reliance Foundation's India House collaborates...

This comes close on the heels of Kohli signing a Rs.110-crore endorsement deal with sports lifestyle brand Puma for a similar period.

Michael Smith was declared one of the best players in the world last night after he won 7-4 against Michael van Gerwen and also received th...

This is an attempt of positioning boxing bout as sportainment in an era where IPL and league kabaddi and hockey have taken off, or are at l...

Delhi High Court today restrained Delhi Government from taking any coercive steps till April 8 against GMR Sports Pvt Ltd.

Djokovic has put some of that money to use, buying a two-bedroom apartment in Monte Carlo, one of the most expensive real estate markets in...

Getting franchisees may not pose a problem since the teams aren’t likely to cost much and also because of the fact that the sport’s followe...

Mind games have always been aplenty at polo matches, with the rich and famous visibly on high horse.

For many brands, conventional ads & sponsorship are components of marketing strategy, providing ways to build brand awareness and equity.

The 2012 London Olympics is being promoted as the "greenest" Olympic Games in history but a row has erupted after it emerged that thousands...

Starwood Hotels & Resorts Worldwide is bringing its seventh hospitality brand 'W' to India as it expects the country to become its third la...

Unlike cricket and even soccer, the Olympics-the world’s biggest sports property-seems to be a downer among Indian entertainment circles.